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Elior

What innovation opportunities adjacent to their core business might ELIOR capitalize on in order to make an efficient use of their installed capacity?

ELIOR

PROJECT TYPE

Opportunity Mapping and Validation

CONTEXT

Elior had significant production capacity and a strong operational base across multiple business units in France. The question wasn’t whether they could do more. It was what adjacent opportunities were genuinely worth pursuing, and which ones had real customer demand behind them.
We worked separately with three business units, mapping their core capabilities against adjacent market spaces and real customer behavior. For each unit we formulated alternative opportunity concepts and tested them directly with relevant customer segments to establish which had genuine traction.

We identified three alternative opportunity spaces within the hospitality, food retail and food service market segments and formulated a value proposition in each of them. We created mock representations of the value propositions and tested them with relevant customer segments and prioritized the alternative plays according to their chances of success.

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Contact

New York
+1 (212) 738 9229
30 Pierrepont, Suite 4, 11201, Brooklyn NY
Paris
+33 0188617920
(CMI Group)  2 Rue des Italiens, 75009 Paris, France
Madrid
+34 919057430

Calle de José Abascal, 41, suite 410, Madrid, 28003, España.
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