Our team worked with three different business units separately and learned about their key capabilities to make sure we were not going to propose anything that was not realistic or feasible. We also studied the marketplace participants and consumer behavior. We formulated alternative concepts for each business unit and tested them with actual clients. The team was able to achieve “problem solution fit” through low cost/high impact market experiments. We provided each business unit with powerful materials they could leverage in their sales conversations with clients to explain the new offering. The new offerings are currently being offered to old and new clients alike and 2024 will demonstrate how much traction is gained from our collaboration.