We formulated a two-year plan beginning with working sessions to align on the goals and strategy. Our team worked with the C-suite as a whole and individually with its members to identify new opportunities and formulate new business models. We met quarterly with leadership and by the end of the first year we had developed a number of out of the box initiatives from which the company selected two to study more deeply over the following year. We continued with our quarterly mentoring for implementation, planning, and testing. From these sessions we created a roadmap for implementation, including timetables, tasks, and the assignment of roles and responsibilities. We continued mentoring the executives on a one-on-one basis until the end of the program.