Think Creative is an innovation advisory firm with offices in New York, Madrid, and Paris. We work with CEOs, strategy heads, and business unit leaders at mid-to-large companies who face too many innovation priorities and not enough clarity about which ones are genuinely worth backing.
Our work starts where the real decisions are made. Sometimes that means cutting through competing priorities and technology noise to find the few bets genuinely worth backing. Sometimes it means building the strategy, structure, and governance that turn scattered innovation activity into a coherent system. Other times we are validating the opportunities worth committing to, or designing and launching the programs that translate strategic choices into results. Whatever the starting point, the client’s team ends up owning it — fully trained and ready to run it.
Think Creative was founded in Madrid in 2004 and has been headquartered in New York since 2012. Since 2023, we are the innovation arm of CMI Group, a Paris-based strategy advisory firm with deep expertise in commercial and strategic market analysis across Europe and the US. That partnership shapes how we work: our recommendations are grounded in rigorous market intelligence, not just frameworks and opinions.
Banking, energy, consumer goods, infrastructure, food manufacturing, government. Our client roster spans more than 20 industries across three continents. That breadth is not incidental. Cross-industry pattern recognition is one of the sharpest tools in innovation strategy. We bring perspectives your internal team and your sector specialists cannot.
The situations we are called into are rarely simple. Competing priorities, organizational noise, and the growing pressure to act on AI and every new wave of disruption before the strategic case is clear. Our first job is always to cut through that and give leadership a clear, shared picture of what the real problem is and what the real choices are. That clarity is often the most valuable thing we deliver.
Strategy without imagination produces safe answers. Creativity without rigor produces exciting ones that don’t survive contact with reality. We work in the space between, bringing analytical discipline and genuine inventiveness to every engagement, in the same room, at the same time.
Every Think Creative engagement is led by one or more senior experts who stay involved from the first conversation to the final deliverable. Our team brings deep experience across corporate innovation, venture building, opportunity validation, and program design, across industries and geographies.
