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Canyon

What adjacent opportunities could Canyon credibly pursue in e-racing, and with whom?

CANYON

PROJECT TYPE

Innovation Portfolio Performance / Opportunity Mapping and Validation

CONTEXT

Canyon wanted to unlock new revenue opportunities around e-racing, for the brand, for sponsors, and for the athletes on their team. The question was not what trends were emerging in the space, but which specific opportunities were real, and who could help make them happen.
Rather than relying on desk research or market reports, we mapped the landscape by going directly to the players shaping it. We reviewed 180 startups globally, conducted in-depth interviews with 30, and ran a structured selection process to identify the most promising co-creation partners. Two finalists were selected and worked with Canyon to formulate and validate specific opportunities in biker identity verification and e-racing training.

The result was two structured, validated co-creation opportunities, with defined partners and clear paths to execution, ready for Canyon to commit to.

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+34 919057430

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