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Pressto

What new services could Pressto commit to, and which ones would actually work?

PRESSTO

PROJECT TYPE

Opportunity Mapping and Validation

CONTEXT

Pressto had built a strong franchise network across 19 countries on the back of a focused offer. But laundry and dry cleaning alone wasn’t enough to stay competitive or attract the next generation of franchisees. Leadership needed to know what else the brand could credibly offer, and which opportunities were genuinely worth pursuing.
We combined Pressto’s rich customer data with direct research into underserved segments to map the real opportunity landscape. We identified a high-potential customer profile, formulated six alternative service concepts, and tested them until we had clear evidence of what could work and what couldn’t.

The result was a validated portfolio of new services that gave Pressto a concrete expansion path, backed by customer evidence rather than internal assumption.

Still deciding where your innovation should focus?

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Contact

New York
+1 (212) 738 9229
30 Pierrepont, Suite 4, 11201, Brooklyn NY
Paris
+33 0188617920
(CMI Group)  2 Rue des Italiens, 75009 Paris, France
Madrid
+34 919057430

Calle de José Abascal, 41, suite 410, Madrid, 28003, España.
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