Petronas

How do you design a co-creation program that turns supplier relationships into real innovation output?

PETRONAS

PROJECT TYPE

Innovation Program Build and Launch

CONTEXT

Petronas had a strategic ambition: tap into their extensive vendor and supplier network to generate new business opportunities across their core operations. They needed a program that could mobilize that network quickly, structure the collaboration, and produce results without disrupting the business.
We designed the full program architecture, defining the co-creation model, workshop structure, and progression logic across four business units: upstream, downstream, gas, and clean energy. We ran an initial pilot, facilitating sessions between Petronas leadership and suppliers, and coaching teams individually to ensure the collaboration produced focused, actionable outputs.

Once the pilot demonstrated the model worked, we handed the program to Petronas’ internal innovation team to own and scale.