The Think Creative team conceived of and developed a fast paced co-creation program to generate a large number of quick wins in Petronas’ key businesses: upstream, downstream, gas, and clean energy. Over a short sprint we facilitated dozens of co-creation workshops between top management at the business unit level and suppliers of all sorts. The next stage, included inviting targeted startups to the conversation. We coached the teams on a one on one basis to ensure the meetings were successful and messaging was targeted to specific challenges and opportunities.