Auchan´s innovation strategy relied on intrapreneurship as the main tactic to generate new products and services, Alcampo engaged Think Creative to design and implement such a program. Our solution was based on three core elements and was so successful that elements of it were adopted by the headquarters in France. Training was provided to all Alcampo employees in Spain on creativity and entrepreneurship through a cascade training solution based on tight timelines and resource availability. We trained a small group of “master trainers” per supermarket and provided them the tools needed to facilitate workshops with employee base. An ideation engine was designed to foster participation and engagement and a filtering mechanism was set up to guarantee that only the best ideas made it to the investment committee. We designed a collaborative process to transform ideas into business models and to achieve problem-solution fit.