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Alcampo

How do you build an intrapreneurship program that actually delivers results, not just ideas?

ALCAMPO

PROJECT TYPE

Innovation Program Build and Launch / Innovation Project Support

CONTEXT

Alcampo, the Spanish division of global retailer Auchan, had a clear ambition: tap into the knowledge and daily experience of their own employees to identify new business opportunities. They needed a program that could mobilize a large, dispersed workforce, filter the best ideas, and turn the most promising ones into real pilots.
We designed the full program architecture, from the training model and ideation engine to the filtering logic and investment committee process. We then ran the first year ourselves, ensuring the program delivered before handing it to Alcampo’s team to own.

Out of 400 ideas submitted, one new retail concept made it through selection, was piloted, and deployed. The program caught the attention of Auchan headquarters in France, where we worked with their innovation leadership to adapt and implement the same approach.

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Contact

New York
+1 (212) 738 9229
30 Pierrepont, Suite 4, 11201, Brooklyn NY
Paris
+33 0188617920
(CMI Group)  2 Rue des Italiens, 75009 Paris, France
Madrid
+34 919057430

Calle de José Abascal, 41, suite 410, Madrid, 28003, España.
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