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Wine packaging competition getting keener

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Suzanne Fenton, vice president of brand marketing, TricorBraun WinePak of St. Louis, Mo., at a company bottle display during the Washington Winegrowers meeting in Kennewick, Wash., on Feb. 7. The company offers more than 900 sizes and styles of wine bottles.
Suzanne Fenton, vice president of brand marketing, TricorBraun WinePak of St. Louis, Mo., at a company bottle display during the Washington Winegrowers meeting in Kennewick, Wash., on Feb. 7. The company offers more than 900 sizes and styles of wine bottles.

KENNEWICK, Wash. — Global competition continues to impact quality, pricing and availability of wine bottles, says one of the largest wine packaging suppliers in North America.

New suppliers are in the game, traditional channels continue to change and some long-standing manufacturers are selling direct, says Andrew Bottene, senior vice president of TricorBraun WinePak in St. Louis, Mo.

Industry shifts can be confusing for customers but TricorBraun WinePak reaffirms its position as a supplier of value, Bottene said in a Feb. 3 news release.

“As our industry’s leading wine bottle distributor, we have watched the industry grow and evolve, as we have continued to focus our efforts on delivering unique custom packing solutions for our many customers,” he said.

The company, a subsidiary of TricorBraun, has more than $150 million in annual sales and a $2 million, 360,000-square-foot automated repacking plant in Fairfield, Calif., where it…

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