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Will Foxtel Play rebrand as Foxtel Now?

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Rebranding and an Apple-TV-style streaming hub set to be launched soon.

Foxtel has numerous brands under its belt, considering when you mention the brand you could be talking about Foxtel, Foxtel Broadband, Foxtel Kids, Fox Sports, Foxtel Go or Foxtel Play.

The very last of those is Foxtel’s IPTV streaming service, and according to reports in the AFR, it’s a brand that Foxtel is apparently set to redefine as “Foxtel Now”, alongside a new smaller streaming hub device to allow consumers to access the service.

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