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Why Unilever Has Committed to 100% Recyclable Packaging

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Large brands often bear the brunt of the blame for plastic waste and pollution, and rightly so. Look at any news story about plastic pollution and you can see their handiwork — single-use plastic water bottles littering roadsides, grocery store bags tangled in trees, and oceans clogged with plastic tampon applicators, combs and other detritus.

Multinational corporations produce products on such a vast scale that it’s impossible not to assign them some of the blame for the polluted state of our environment — but the size and scale of their production lines can actually work for them when it comes to making positive environmental change.

In recent years, many brands have heeded pressure from their customers to reduce the environmental impact of their products. Unilever, the massive corporation behind popular brands like Dove, Axe and Kellogg’s, is the latest to jump aboard.

In a statement released earlier this year, Unilever revealed its pledge to use only 100 percent recyclable packaging in all of its products by the year 2025.

Unilever goes on to detail its commitment by saying that it will:

  • Ensure all of its plastic packaging is designed to be reusable, recyclable or compostable by 2025
  • Renew its membership in the Ellen MacArthur Foundation (a charity working toward the goal of a circular economy) for another three years and endorse and support their New Plastics Economy initiative
  • Publish the full “palette” of plastics materials used in its packaging by 2020 to help create a plastics protocol for the industry
  • Invest in proving, and then sharing with the industry, a technical solution to recycle multilayered sachets, particularly for coastal areas, which are most at risk of plastics leaking into the ocean

Typically when companies pledge to take responsibility for how their products can be disposed or recycled, they ignore the other end…

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