Branding and Packaging
February 28, 2017
When is a chain bookstore not a chain bookstore? When it ditches its branding
Want create site? Find Free WordPress Themes and plugins.
Author: Justina Crabtree / Source: CNBC
One British book chain store has come under fire for setting up shops in small towns without its signature branding, raising accusations that it is instead masquerading as smaller, independent stores.
Owned by national chain Waterstones, three stores in the south east of the U.K. feature much quainter names and shop fronts: Harpenden Books in Hertfordshire, Southwold Books in Suffolk and The Rye Bookshop in East Sussex. It has been debated how clear the shops are about their true ownership.
Justifying the shops to the BBC, Waterstones CEO James Daunt said that, “if you want to really enhance a high street, you need to…
Did you find apk for android? You can find new Free Android Games and apps.
Related Posts
- 5 Takeaways for Entrepreneurs From Facebook’s User Privacy Mistakes ( April 13, 2018 )
- Ads That Don’t Overstep ( March 9, 2018 )
- How Much Did That Zipper Cost? With Transparency Pricing, You Know Everything ( February 23, 2018 )
- Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now? ( February 2, 2018 )
- How to Build a Successful Team ( December 4, 2017 )
- The One Goal Every Business Should Have, But Almost None Prioritize ( December 1, 2017 )
- Leveraging Social Media’s Top Secret: The ROI Of Top Of Mind ( November 30, 2017 )
- BRANDING YOUR BUSINESS: ARE YOU MISSING CUSTOMERS? ( October 25, 2017 )
- Baby Boomers to Advertisers: Don’t Forget About Us ( October 16, 2017 )
- Why Volkswagen Can’t Make Cheap Cars, And Why It Wants To Fix That ( October 11, 2017 )
Categories
Recent Posts
- 5 Takeaways for Entrepreneurs From Facebook’s User Privacy Mistakes
- Ads That Don’t Overstep
- How Much Did That Zipper Cost? With Transparency Pricing, You Know Everything
- Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?
- Automatic Insights: How AI and Machine Learning Improve Customer Service