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WeTransfer focuses on its two most important letters in stripped-back rebrand

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File-sharing site WeTransfer has unveiled its first ever rebrand, which includes a refresh of its logo, identity and website.

The updated site launched last week and is the first time WeTransfer – which enables people to send each other digital files via the cloud – has undergone a rebrand since it began in 2009.

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WeTransfer’s first ever rebrand includes a refresh of its logo, identity and website

As part of the refresh, WeTransfer has changed its colour palette, site and font. It has also dropped the word “Transfer” from its logo – a decision the company’s vice president of design Thijs Remie says was reflective of the company’s sense of community.

“WeTransfer has never been about making something just ‘decent’ – we want things to be great,” said Remie in a blog post. “Two key factors in our success have been the product’s ease-of-use and aesthetic appeal.”

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As part of the refresh, WeTransfer has changed its colour palette, site and font

“I think that over the years our definition of ‘we’ has shifted,” he continued. “It’s now much more about you and us, together.”

To create the simplified “We” logo, the company began the design in-house before reaching out to type…

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