When you’re working with innovation management, one of the things you have to know quite clearly is what innovation will look like. There are several factors to consider and yes, this is one of those posts that will be part of a series or maybe even a PDF you can download.
And in this part, we’re going to look at the types of innovation you should expect to deliver.
And while the subject is quite straightforward, the decision you make in terms of what type of innovations you are working with when you begin your journey with innovation management will need some consideration and there is also every chance it will change, possibly in the first few months and certainly within the first three years.
And a lot of people have a lot of views on this so it can be quite confusing. And while our recommendation is very much to focus on what feels right for you and your organisation, there is also no harm in creating layers and mixing and matching. What is best for you now will be based on the whole of your innovation efforts today and the information you are tracking and the information use use to determine what an outcome is.
And this list isn’t complete, but it does show the types of innovation from one very detailed end to a more simplified version. You can add to all of the lists and you can also, as you’ll see, rename them for your own needs. But these represent the basis for most others.
Types of innovation
In Geoffrey Moore’s book, Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, innovation types are created by the way the customers categorise what it is they are buying. In this way,…