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The Supreme Nike Uptempos Are Bold Branding At Its Finest

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Here’s what’s up with the “Suptempo.”

In the past, Nike seemed to be incredibly precious with the designs of its most iconic sneakers. Outside collaborators could never make changes to the shoes themselves, only adjust colors and materials to create their own spin on the classic. But in recent years, perhaps in response to the increased public interest in fashion-forward sneaker collaborations, the Swoosh seems to have softened its stance. For instance, in 2014 they allowed Riccardo Tisci to radically alter the Air Force 1 by turning it into a knee-high boot, and let ACG designer Errolson Hugh do the same earlier this year with his own all-weather version. Additionally, Virgil Abloh is rumored to be making his own post-modern take on the Air Jordan 1. Tomorrow, New York-born skate brand Supreme is dropping a new version of the Nike Air More Uptempo—colloquially dubbed the…

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