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The Story Behind The Cult Hit La Croix Label

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In a world of boring, big brand foods that increase revenue all of 3% per year, the fruit-infused sparkling water maker La Croix quadrupled its sales between 2010 and 2015, pulling in $226 million in revenue annually as of last count.

[Photo: Vivien Killilea/Getty Images for EcoLuxe]

But it’s not just another sugar-free alternative to Coke products. La Croix has become something of a pop culture icon, a seemingly homegrown Instagram star, complete with its own, fan-made custom meme generator. And that’s as much thanks to its quirky, ’90s-kid splash packaging as anything else—like a Dixie Cup crossed with Zubaz pants—a bit of branding that La Croix producer National Beverage didn’t want to talk about when we spoke in 2016.

Read about the full evolution here. [Photo: Alchemy Brand Group via Bon Appétit]

Now, Bon…

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