The brand style guide is something that provides structure to people working on a campaign, but it is often forgotten about or overlooked. However, it’s an important document that helps all people do their job properly while making sure the brand is represented in a manner that maintains the corporate ethos. Working on a marketing campaign involves combining multiple elements that require correct use and placement to properly represent the company. It takes planning, cooperation from different departments, and input from all involved. This is why a style guide is necessary, but not always created and included when a project is presented to employees.