If you’re a startup or small business owner, you probably already know that getting a logo design or re-design for your business can be a difficult process.
There are no shortage of “designers” that can provide you with a logo. But are they actually considering all the factors that determine what’s best for your business? Probably not.
Good marketers know that every touch point between your potential customers and your brand is an opportunity to advance your business objectives. Filling out a lead form, making a sale, increasing your brand awareness, or making a great first impression with potential buyers, it’s important to have objectives for all the different areas a customer might interact with your business. That’s especially true with your logo and branding.
As a full service graphic design and marketing agency, we’re sometimes asked if a professional logo design and branding are really necessary for small to medium sized businesses. In this quick post, we’ll break down 7 of the key elements used in great small business branding and how they can benefit your business directly when applied.
1) Stands Out & Makes a Great First Impression
First impressions are incredibly important & crucial to get right for businesses.
From the moment a potential customers sees your logo for the very first time, there is an instant and subconscious exchange of information that takes place between your company and your potential customer. In this instant exchange, everything that your business entity represents – that is your products or service offerings, your perceived level of quality, price,authority, reliability and more are transferred to the customer and forms their first impression of your business.
As humans, we are naturally biased to judge things at first glance, and we do this with just about everything in the world, including companies we’re thinking about doing business with. In fact, we rarely re-consider interacting with individuals or brands that we’ve had initially negative experiences with.
Professionally designed logos that are well thought and convey your brand’s messaging and values at first glance are effective on a number of different levels. It’s the first step in positioning and brand development.
Color, font selection (typography), spacing, layout, & symbols, sizing and overall design, are all elements that contribute to the first impression of your potential customers and it’s crucial they are considered in the design process.
2) Versatile & Multi-Purpose Design
Logos are used in a variety of ways on a variety of platforms in all types of formats and sizes, so a simple uniform design that is highly adaptable to different backgrounds and environments is desired. A strong logo will have only a few main elements, each of which can be easily remembered and promotes your brand messaging.
The most effective logos – that is, the ones that make your product or service immediately clear, are clean and minimalist in nature. Less is definitely more in professional logo design, with simplicity and subtlety being key.
As we’ve already established, you only have a tenth of a second to make a first impression, and in that…