Brand Extension
April 26, 2017
Shea Moisture’s customer backlash was caused by poor brand management, not bad advertising
Author: Patricio Robles / Source: Econsultancy
Natural beauty brand Shea Moisture was forced to apologize after a new ad campai…
Product and Innovation
April 26, 2017
LiveVox Joins InsideArm’s Exclusive Innovation Council Leadership Committee Sharing Cloud Contact Center Expertise and Industry Insight
Source: insidearm.com
- The Innovation Council is focused on facilitating an ongoing dialogue between industry leaders about how technology
Branding and Packaging
April 20, 2017
Branding a Winery and Its Wine Is Expensive, Necessary and Benefits the Consumer No Matter the Size
Author: JOSIC Media / Source: JOSIC
A discussion about branding is generally not a conversation anticipated with excitation. I…
Branding and Packaging
April 18, 2017
Under Armour and Dove lead the way: Change branding as it is meant to be done
Source: www.ispo.com
Even extremely successful sports brands and retai…
Author: admin / Source: luxchain.com
With the growth of international competition, technology and eBusiness, consumers can f…
Source: New Frontiers Entrepreneur Development Programme
Any new technologies can face a certain degree of hype. Gartner, a US-based IT rese…
Product and Innovation
March 29, 2017
Clinical Innovations Play a Key Role in Improved Healthcare Delivery
Source: ntst.com
Recent studies suggests that kids with overinvolved parents and rigidly structured childhoods suffer psychological blow…
Product and Innovation
March 21, 2017
Three Hurdles to Sustainable Innovation
Author: Chris Sherwin / Source: upflow.co
“Everyone agrees that sustainability is our defining innovation challenge, but w…
Product and Innovation
March 11, 2017
Over the Top Market – Key Players Focus on Product Innovation to Consolidate Position
Source: Digital Journal
Transparency Market Research Added A New “Over The Top (OTT) Market Research Report” And Its Full Datab…