Author: Rosie Frost / Source: Threerooms Branding Agency
As part of our Anatomy of a Brand blog series, this week we focus on Brand …
Author: Nicholas Robinson+ / Source: MorningAdvertiser.co.uk
Cider …
Brand Extension
April 26, 2017
Shea Moisture’s customer backlash was caused by poor brand management, not bad advertising
Author: Patricio Robles / Source: Econsultancy
Natural beauty brand Shea Moisture was forced to apologize after a new ad campai…
Branding and Packaging
April 25, 2017
#TransformTuesday: 25 April
Author: Amy Sandys / Source: Transform magazine
Every week, Transform examines recent rebrands and updated visual identities
…
Source: ProgressiveGrocer
CA grocer refreshes brand, launches charity sweepstakes
West Coast warehouse grocer Smart & Final Stores I…
Author: Jeff Beer / Source: Fast Company
It would be tough to argue against Marvel being one of the strongest, most recognized bra…
Branding and Packaging
April 25, 2017
Volkswagen’s Re-Branding Strategy in Wake of Dieselgate Focuses on Sex, Crossovers
Author: Nelson Ireson / Source: Automobile Magazine
What does a major brand do after a global scandal? Re-brand. In an effort to resurrect …
Source: Marklives.com
Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new — product, packaging, design, insigh…
Branding and Packaging
April 25, 2017
Post-merger with associates, SBI rolls the branding juggernaut
Author: Anup Roy / Source: Business Standard India
“We have to be many things for many pe…
