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Strangest brand extension yet: Girl Scout cookies and beer

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There was a time when selling Girl Scout cookies meant hauling boxes from house to house. (I think I still have ridges in my fingers where the cardboard handles of those heavy boxes would cut into your hands. Thin Mints always sold out first, meaning you had to double back to your house, load up more and trudge out again. Good times.)

Then they moved to the supermarket model, setting up tables in front of busy stores and yelling themselves hoarse to move those cookies.

And now? We have brand extensions. Thus far, this year’s cookie season has brought us Girl Court Cookie cereals from General Mills, in Thin Mint and Caramel Crunch flavors. Then a bakery in New Jersey added Girl Scout Cookie flavored doughnuts (Thin Mints, Samoas and Tagalongs).

What can we at The Observer do to complete your total immersion in Girl Scout cookie season? We can share these:

Girl Scout cookie beer pairings.

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