For those who want to see the government run more like a business, Minnesota recently made a very business-like move when it unified its brand.
“We want our customers to know when they are interacting with state government,” the state explained on its website, mn.gov. “We also want job seekers to know that we are one employer and that the state is a great place to start and grow your career. Having one clear and consistent brand supports our work to recruit and retain the best talent.”
With green and blue hues reminiscent of the Seattle Seahawks — though the colors themselves were named “Minnesota Green” and “Minnesota Blue” — the state is pushing its pallet on its executive-branch agencies.
No longer will the Iron Range Rehabilitation and Resources…