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Smart & Final Rebrands Spices, Boosts Giving

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CA grocer refreshes brand, launches charity sweepstakes

West Coast warehouse grocer Smart & Final Stores Inc. will transition the full line of Tradewinds Spices & Seasonings under its signature First Street private label brand, expanding its national brand equivalent or better tier of products by more than 140 items.

The transition comes as the company aims to expand its First Street product portfolio, which makes up 75 percent of Smart & Final’s private label sales.

“Since we introduced First Street, we have continued to see a positive shift in consumer perception about the quality and value of private label products,” said Raymond Swain, VP of corporate procurement. “We want to assure our customers that the consolidation of Tradewinds to the First Street private label will not compromise the taste and formula of the spices and seasonings. This is just another way we continue to streamline our product inventory to deliver our customers high-quality products at the right price.”

The First Street line of spices and seasonings carry the same formula and quality, but are updated with a new First Street label and packaging. Products will be stocked as stores run out of individual Tradewinds items, with a full First Street spices and seasonings product reset to be completed in stores by mid-May.

Smart Giving

As part of the re-brand, customers can participate in a special sweepstakes for the opportunity to win a prize and donate to a charity of their choice.

Through May 16, Smart & Final customers can participate in a special sweepstakes for a chance…

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