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Sheppy’s new £100k rebrand ‘critical’ for growth

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Fresh: Sheppy's cider has been given a modern look
Fresh: Sheppy’s cider has been given a modern look

Cider brand Sheppy’s redesign was a critical undertaking to continue the brand’s growth and bolster its planned advance in the on-trade, The Morning Advertiser (MA) understands.

Managing director David Sheppy, who is a sixth generation cider maker at the company, will push annual sales up from £3.5m to more than £10m in the next 10 years, he told MA.

FIND OUT: The latest trends on craft beer at The Morning Advertiser’s Future Trends: Beer and Cider event on 26 June in London

The rebrand, which cost Sheppy’s £100,000 and follows a redesign just three years ago, will play a vital role in the big the sales push.

“I think at this particular time we were dependent on the rebrand for our brand image to continue to grow,” said Sheppy.

Plans to launch craft cans

“We didn’t change our logo in the redesign three years, but have done it this time and it [the redesign] is critical for us.

Cider will be a big focus at this year’s Future Trends: Beer and Cider event, which will feature exclusive talks on:

  • Own-brew

“Our sales…

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