Author: Kristiane Sherry / Source: The Spirits Business
Beam Suntory’s Sauza Tequila is to benefit from a packaging
refresh as the brand seeks to communicate a “more premium and
contemporary position” to consumers.
The revamped bottle design follows a 14-month review that saw
quantitative and qualitative research carried out across Europe,
the US and Canada.
As a result of the evaluation, the cleaner bottle design now
focuses on the cockerel or ‘gallo’…
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