THE BRIEF
We were retained to create a new, complementary real estate business model for Santander’s private banking for high net worth individuals. Conventional real estate investment funds pool money from investors for unspecified projects; Santander wanted to create a per project vehicle, in which participants would have the opportunity to invest in pre-established projects.
THE OUTCOME
Think Creative created and delivered a new business based in a customized residential offering for niche markets, and then actively secured 40 million dollars in new investments for it.
INDUSTRY
Financial Services and Insurance
CLIENT
Santander Private Banking
PROJECT TYPE
New products and services
TARGET MARKET
High net worth individuals