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Ryan Seacrest Distinction Expanding Into ‘Lifewear’ Category for Fall

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Ryan Seacrest is going where no man has gone before — at least as it relates to Macy’s and its tailored-clothing department.

For fall, the television host and entrepreneur will expand his successful Ryan Seacrest Distinction collection for the retailer by offering sportswear — or what it is calling “lifewear” — that will be merchandised within the suit area.

It will be offered in 150 Macy’s doors beginning in September.

Ryan Seacrest Distinction, which is exclusive to Macy’s, has been the strongest men’s dress clothing brand launch for the store in more than a decade, according to Seacrest’s team.

“Ryan Seacrest is the definition of a modern man, building a multimedia empire all while impeccably dressed,” said Karin Darmanin, Macy’s executive vice president of men’s and kids. “His dynamic life inspires the designs behind Ryan Seacrest Distinction. Ryan knows the importance of day-to-night dressing, as he navigates between his morning radio show, daily business meetings and red carpet events. His collection for Macy’s now includes essential pieces designed to coordinate with the suiting, that offer great versatility and fashion for a modern career.”

The brand extension follows the addition of Matteo Gottardi, founder of the Wrkshop studio and the Wrk label, who joined the Distinction brand as creative director about six months ago.

Since launching three years ago, Distinction has focused on clothing and furnishings but Seacrest first dabbled in sportswear last summer when he introduced a Rio-inspired collection tied to his hosting duties at the Olympic Games in Brazil. The response to this offering, coupled with Seacrest’s own eclectic style, prompted the extension into lifewear.

“The Rio collection was a limited run, but since then, we brought on Matteo to really focus on the distinction part of Distinction and why it’s special,” Seacrest said.

Although he’s best known for…

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