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Revolution of Innovation Management: the Digital Breakthrough

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Digital Innovation

How is digitalization changing the management of innovation? What are the implications for the next phases in its development in the context of globalization?

Eric Viard

Eric Viardot

ot, Director of the Global Innovation Management Centre and permanent Professor of Strategy and Marketing at EADA Business School in Barcelona, has been exploring these and other related matters for the last several years. He has authored number of books, among them the recently published Revolution of Innovation Management: Volume 1 The Digital Breakthrough.

Also, the honorary editor of the International Journal of Technology Marketing, a member of the editorial board of Technovation, and a member of the UIIN Scientific Board, Eric is about to publish the 2nd Volume of his book. In this Interview he shares his experience and the key insights into his upcoming publication.

Mr. Viardot, what are your main areas of research and interest?

My main field of study is the management of innovation with a specific interest for the acceptance of innovations by the markets. I have a specific interest on the current digital revolution. I work also on business model innovation and I have a keen interest in renewable energy, especially the solar industry which I know pretty well. I have researched recently about the importance of standardization for the management of innovation. And, I have published a case study about the digitalization of the retail industry.

What do you consider to be the scientific challenge(s) in this field – where do the greatest needs for research lie?

The main scientific challenge is probably the management of data, which on one side are overwhelming for a single researcher in the case of the study of digitalization with an enormous amount of “big data” to be exploited. On the other side, there are still many data which are missing when it comes to study the innovation management process at industry level.

What would you consider as ‘must-reads’ to get an insight into innovation management?

“Managing Innovation” from Tidd & Bessant is a good book to start with. It offers a robust perspective about all the concepts of innovation management. It can be completed by the recent book “Revolution of Innovation Management” that I have co-edited with Alexander Brem from Friedrich-Alexander-Universität Erlangen-Nürnberg. We have just published the first volume which is dedicated to the Digital revolution; the second volume which will be published by…

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