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Retro rebrand – brands going back to their roots

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Source: threerooms.com // Author: Lee Hopkins

If you haven’t noticed, brands such as Cola-Cola and Kodak are slowly reverting their logos back to the way they used to be.  The internet grew pretty quickly and with that, came the pressure for brands to constantly keep up.  With everything going at a lightening-fast pace however, brands are starting to find comfort in the logos that their customers used to love.  Rebranding could mean going back to the old way of doing things. What do you think?

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