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Retailers are making big bets that brands as we know them are dying

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Screen Shot 2017-07-31 at 6.15.14 PMSource: businessinsider.com // Author: Dennis Green

In a world full of trends, the newest one may be the idea of going “brandless”.  We all see the cheaper options at the grocery store that are basically the same product just without the packaging of the name brands.  This is becoming more appealing than just picking a product based upon the brand.  Most of the time, the private-label items allow the company to cut out the middleman, and therefore, the products can be offered for a much cheaper price tag.  Do you still reach for your favorite brand? Or is price more important?

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