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[Pre-IFA] Korean tech firms to drive innovation at IFA 2017

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‘IFA, favorable spot for Samsung to unpack Galaxy Note 8’

LISBON, Portugal — The upcoming IFA, the largest consumer electronics show in Berlin, will continue to serve as a gateway for leading Korean tech giants aiming to make inroads into the European market, with the show preparing more space for their presentations of high-quality innovation to the world.

“Samsung will have the biggest presentation as well this year, as far as we know, and we are very happy to have Korean industries like Samsung, LG and other companies in our show,” said Jens Heithecker, executive director of the IFA at a press event in the capital of Portugal on Saturday.

Jens Heithecker, executive director of the IFA (IFA)

The event known as Pre-IFA, was held to offer the latest trends on the consumer electronics market and a preview on the IFA, scheduled for Sept. 1-6

IFA, an abbreviation of Internationale Funkausstellung Berlin, is one of the oldest industrial exhibitions in the world. It is held annually in the German capital. More than 1,800 exhibitors, including 96 Korean companies, joined the event last year.

“How many and what kinds, what quality of innovations are brought in and presented to the global stage are important, and for this, Samsung and other Korean companies are in the first,” said Heithecker.

The IFA could be a favorable stage for Samsung to unveil the Galaxy Note 8 smartphone as its American rival Apple is expected to launch the new iPhone series at a similar time.

“The big advantage is that we have a lot of media and journalists from all around the world in Berlin. It is not possible to bring them all in…

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