is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image.
Step 1: Examine the Competition
One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you should know your competitor’s strengths and weaknesses. Your business can benefit from knowing this information by learning from their weaknesses, and learning how to differentiate your company from the competition.
Step 2: Identify Your Strengths
Now that you know your competition’s weaknesses you can begin to focus on your company’s strengths. Perform a target market analysis, learn from it, and use it to your advantage. This is a useful tool to confirm your company’s strengths are in fact important to your target market. Once you’ve realized your strengths, and what strengths are important to customers, you can think about ways to successfully market these to the public and involve them in your branding campaign.
Step 3: Know Your Customer
Learn more about the customer. Know their purchasing behavior. How often do they buy? Do they buy only during sales or promotions? Do they buy an array of products or services or just a select few? These are questions you should ask to better market to your customers. Also, know your customer’s lifestyles, needs, mindsets, and attitudes. Knowing and working with these personality traits are also key to marketing success.
Step 4: Be Your Brand
Make sure your company truly represents what your brand identifies you with. For example, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO needs to live your brand.
Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.
Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem.
Here are five great benefits of creating a strong personal brand:
One of the greatest benefits to you of having a strong brand is that it creates a sense of individuality and “separateness” in the marketplace so that your clients are able to easily differentiate your company from your competitors.
The goal of personal branding is to be known for who you are as a person and what you stand for. Your brand is a reflection of who you are, your opinions, values, and beliefs that are visibly expressed by what you say and do, and how you do it.
The branding process allows you to take control of your identity and influence the perception others will have about you and the services you offer.
A strong personal brand will enable you to effortlessly attract clients and opportunities. You will position yourself in the mind of your marketplace as THE service provider of choice to dominate your market and command higher fees – work less and make more!
Establish yourself as an expert and become a celebrity in your area of specialty. Gain name recognition in your area of expertise where it counts the most – in your customer’s mind. Make a lasting impression and be super-rewarded for your individuality.
Trust, respect, and admiration will follow when your name and message are embedded repeatedly into the consciousness of your target market. You will be perceived as an expert the more you are visible to your target audience. Your brand will propel you to the top in your marketplace.
Have You Been Branded?
The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you.
Humans think with their eyes. A UCLA study proves that 85% of all decisions are made with our eyes. That’s right: the visual you have has the most impact
If your personal brand is not professional and congruent, attractive and attracting you will be passed over – guaranteed. To be competitive, to have a greater influence on others, to attract more business and be more successful it’s essential that you develop a well-thought-out personal brand.
Before you sell anything — your product, company or service — you sell yourself first. Shift the balance of power in your favor. When you brand yourself correctly, you are seen as more desirable and in demand.
Now take large, successful companies for instance. They understand the power of “branding” a product. They spend a lot of time, money and energy to create a “brand” that is eye catching and appealing enough to sell their product through to market. They want to make sure that the buyer has a strong connection with that brand.