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Why More Packaging Should Be Black, and Why It’s So Easy to Get Wrong

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Source: adweek.com // Author: Simon Thorneycroft

Everyone understands the power of color in branding, however, what color is the go-to now? Black has made its debut with a lot of different products recently. Black is sleek and stylish, but it doesn’t always stand out. You have to factor in a lot, including where in the store your product is going. If you can think of what your product will be next to and surrounded by, then you can come up with the best color palette. What do you think about black packaging?


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