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GREAT IDEAS ARE GREAT, BUT ACTIONABLE ONES ARE BETTER

A process designed to deliver
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1

IDENTIFY CAPABILITIES

We begin by surveying our client’s Core Capabilities and Resources (CCR). From here, we can begin to identify where clients’ assets are being underutilized, and how they can best be leveraged.

 

2

DEVELOP CUSTOMER INSIGHT

Through proprietary consumer insight and market intelligence tools, we’re able to understand deep-seated consumer needs and desires, sometimes even better than the consumers can articulate themselves. Our research capabilities include:

  • Market research
  • Customer insight development and segmentation
  • Industry foresight
  • Industry benchmarking
  • Brand positioning

3

GENERATE GROWTH ENGINE

Once we have identified a growth opportunity,  we set about designing and prototyping the new product, service or brand extension. Our capabilities to this regard include: 

  • Value proposition design
  • Product & service ideation & design
  • Prototyping, market testing & experimentation
  • Go-to-market strategy
  • Brand essence & architecture
  • Brand identity systems

4

TEST ASSUMPTIONS

We are happy to help our clients tap into new growth opportunities but we can also   transfer our innovation skills,  create processes tailored to our client’s organizational structure and mentor de innovation process and rollout. Our team is capable of:

  • Implementation of methodologies & processes
  • Facilitation & mentoring
  • Training

5

FORMULATE ROAD MAP AND EXECUTE

Once a direction is chosen, we establish the path forward, developing a final project brief that establishes timelines, roles and responsibilities, and projected results. We can be involved in implementation as much as our client wants us to.

 

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