GREAT IDEAS ARE GREAT, BUT ACTIONABLE ONES ARE BETTER

We begin by surveying our client’s Core Capabilities and Resources (CCR). From here, we can begin to identify where clients’ assets are being underutilized, and how they can best be leveraged.

Through proprietary consumer insight and market intelligence tools, we’re able to understand deep-seated consumer needs and desires, sometimes even better than the consumers can articulate themselves.

With a firm understanding of the CCR and consumer, we identify our client’s opportunity spot – where their assets intersect with unmet consumer demand. Then we set about designing and prototyping the new product, service or brand extension.

For both the customer need and the proposed solution we run focused experiments. With the resulting insight, we then prototype the product/service and test its viability in the market. If it tests well, we move to implementation; if not, we pivot and return to the ideation phase with valuable new insight.

Here at Think Creative, we’re innovation fanatics. We’re so passionate about it, in fact, that we’ve put together the attached e-document, which explores and explains the mother of all innovation: experimentation.

Once a direction is chosen, we establish the path forward, developing a final project brief that establishes timelines, roles and responsibilities, and projected results. We can be involved in implementation as much as our client wants us to.