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“Omnichannel” will include your Fridge

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With the IoT revolution, the way organizations and brands are going to communicate with people is going to change.

It will be hyper-contextual and hyper-personalized [for real, not the current chit-chat that we hear everywhere]. It will leverage not only people’s online actions but also every ‘offline’ interaction from people’s lives.

Let’s take a smart home for example. Thanks to sensors, intelligent devices, smart electronic appliances and smart plugs installed in their home, we will be able to know a lot about the residents and their interactions with their environment; e.g.: which temperature they like, the lighting/ environment they feel the most comfortable in, the kind of music they listen to, the food they eat, how many loads of laundry they do per week, etc.

Imagine, if this family goes to a shop or waits for their flight in the airport and they have the same or similar experience that they have at home. A super-personalized experience. Nice lights, the music that they like… and look! Their favorite soda! What a coincidence…

The real opportunity for IoT is not just the convenience that it brings, but also the value that we can provide with the data collected.

There is nothing more annoying than receiving a message or to be involved in an experience that we don’t care about. As a brand, if we analyze and correctly use the data collected — and carefully respect people’s privacy — we will be able to really create that hyper-targeted communication that everyone dreams about.

For example, an intelligent / smart fridge — usually not considered a ‘communication touch point’ — will be a great medium. It will know what we eat, in what…

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