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Marriott’s first-ever, pop-up innovation lab further evolves its cutting edge Aloft and Element hotel brands

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An interactive model hotel concept in Los Angeles will display the global brands’ futuristic vision, while tapping real-time feedback to inspire company’s famed innovation process.

BETHESDA, MD. – Marriott International will launch its first pop-up hotel innovation lab, creating an interactive model hotel experience in downtown Los Angeles to crowdsource real-time feedback from the public, furthering the company’s futuristic vision.

Underscoring Marriott’s goal of continuously innovating the guest experience with an eye on design and technology, the lab will let industry professionals, hotel guests, associates and the general public see, touch, taste and hear some of the exciting enhancements being considered for the future of the company’s innovation incubator brand Aloft, and eco-conscious, extended-stay brand Element. Among them:

With business and leisure travelers looking for more unique spaces, Element is piloting a bold new guest room design that will feature a communal room in the center of four guest rooms, allowing travelers to share a kitchen, dining room and lounge area. This will provide more collaborative space for groups who would like to spend time together in a more private setting.
Aloft will be revitalizing its food and beverage program with an emphasis on fresh, healthy ingredients such as spinach, quinoa and avocado. Travelers will be able to order customized “pots,” a healthy meal in a colorful to-go container with food that reflects regional tastes. A personalized pot can be ordered and paid for at a digital kiosk; guests will receive their pot with a time-stamped, label featuring their chef’s emoji.

Tech-centric beverage concepts, such as a portable wine cart for Element that automatically pours…

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