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Maplin looks to be more welcoming and less niche through rebrand

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National electronics retailer Maplin has been rebranded by SomeOne in a bid to fight off online competition and make a virtue of its “impartial in-store expertise”.

Maplin, which has 217 stores across the UK, is looking to build better connections with its loyal customers, while forging connections with new ones.

SomeOne was brought in as although the brand could boast credentials around expertise and trust, it is sometimes viewed as “too specialist” and “daunting” by customers.

Broader range of services

The company is looking to be more inclusive and offer a broader range of services across multiple channels.

A new brand strategy was born out of “connecting brilliant ideas” – a starting point for encouraging customers to try products and discover more about technology, supported by Maplin experts.

The brief for the visual identity stipulated an “evolutionary and transitionary” approach,…

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