Branding and Packaging
October 4, 2017
Why You Should Launch a Brand, Not a Product
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Source: entrepreneur.com // Author: Peter Getman
Creating a brand rather than a product is the way to sustain an image and profit. There are many of everything these days and so what sets you apart from the rest? The story, image, slogan, and idea of your brand will be the thing that consumers buy into.
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