Dr.Perricone, the well-known man behind luxury skincare is now behind this new trend. It’s not anything skincare related but rather something you drink– hydrogen water. This new water is said to be a full body miracle worker, however, we’re more interested in the brand extension. Anything lifestyle related can very slickly fit into Dr.Perricone’s brand. Whether or not the hydrogen water actually does anything is one thing, but at least with such a prestigious name behind it, it has a chance.