Huffington Re-Brands to HuffPost
Author: Mike Shields / Source: WSJ
The Huffington post is now the HuffPost. In addition to re-designing its website, the media giant has moved away from its founder. Read the full story about the re-branding campaign below…
The Huffington Post is officially nudging Arianna Huffington out of its name.
The namesake site co-founded by Ms. Huffington in 2005 is now simply: HuffPost.
Ms. Huffington departed as editor in chief in August to focus on her new wellness startup, about a year after Verizon Communications closed its acquisition of AOL, which owned the Huffington Post.
The new streamlined brand comes at a critical time for HuffPost, which recently installed Lydia Polgreen of the New York Times as its new editor in chief and Jared Grusd as chief executive. As part of the rebranding effort, HuffPost has also undergone a major site redesign, unveiled Tuesday.
The brand tweak is likely to garner the most attention in media circles. The site is trying to pull off a neat trick: honoring the influence of a founder who at one point singularly reflected the site’s sensibility, while also proving that HuffPost is bigger than any one person.
“Arianna’s drive and wit still flow through HuffPost,” said Mr. Grusd. “The new name is a real homage to her legacy, but it also sort of moves us forward. The site is almost 12 years old, and is bigger than just one person. Our identity now means a lot of things to a lot of people. So this is sort…
Related Posts
- 5 Takeaways for Entrepreneurs From Facebook’s User Privacy Mistakes ( April 13, 2018 )
- Ads That Don’t Overstep ( March 9, 2018 )
- How Much Did That Zipper Cost? With Transparency Pricing, You Know Everything ( February 23, 2018 )
- Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now? ( February 2, 2018 )
- How to Build a Successful Team ( December 4, 2017 )
- The One Goal Every Business Should Have, But Almost None Prioritize ( December 1, 2017 )
- Leveraging Social Media’s Top Secret: The ROI Of Top Of Mind ( November 30, 2017 )
- BRANDING YOUR BUSINESS: ARE YOU MISSING CUSTOMERS? ( October 25, 2017 )
- Baby Boomers to Advertisers: Don’t Forget About Us ( October 16, 2017 )
- Why Volkswagen Can’t Make Cheap Cars, And Why It Wants To Fix That ( October 11, 2017 )
About the Author
Categories
Recent Posts
- 5 Takeaways for Entrepreneurs From Facebook’s User Privacy Mistakes
- Ads That Don’t Overstep
- How Much Did That Zipper Cost? With Transparency Pricing, You Know Everything
- Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?
- Automatic Insights: How AI and Machine Learning Improve Customer Service