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Huffington Re-Brands to HuffPost

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Arianna Huffington, shown here speaking about Hillary Clinton at the annual LGBT Center dinner on April 20, left the Huffington Post last year. The site, which she co-founded over a decade ago, is moving on by shortening its name to HuffPost.
Arianna Huffington, shown here speaking about Hillary Clinton at the annual LGBT Center dinner on April 20, left the Huffington Post last year. The site, which she co-founded over a decade ago, is moving on by shortening its name to HuffPost.

The Huffington post is now the HuffPost. In addition to re-designing its website, the media giant has moved away from its founder. Read the full story about the re-branding campaign below…

The Huffington Post is officially nudging Arianna Huffington out of its name.

The namesake site co-founded by Ms. Huffington in 2005 is now simply: HuffPost.

Ms. Huffington departed as editor in chief in August to focus on her new wellness startup, about a year after Verizon Communications closed its acquisition of AOL, which owned the Huffington Post.

The new streamlined brand comes at a critical time for HuffPost, which recently installed Lydia Polgreen of the New York Times as its new editor in chief and Jared Grusd as chief executive. As part of the rebranding effort, HuffPost has also undergone a major site redesign, unveiled Tuesday.

The brand tweak is likely to garner the most attention in media circles. The site is trying to pull off a neat trick: honoring the influence of a founder who at one point singularly reflected the site’s sensibility, while also proving that HuffPost is bigger than any one person.

“Arianna’s drive and wit still flow through HuffPost,” said Mr. Grusd. “The new name is a real homage to her legacy, but it also sort of moves us forward. The site is almost 12 years old, and is bigger than just one person. Our identity now means a lot of things to a lot of people. So this is sort…

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