Millennials get a lot of grief from older generations, and rightfully so. There are a lot of negative stereotypes surrounding the Millennial generation, including a sense of entitlement, their inability to “stick it out” when times get tough, and narcissism. However, despite their bad rep, marketers need to realize that Millennials make up the largest group of consumers in the country with $170 billion per year in purchasing power.
In order to be successful going forward, you must adjust your branding strategy to appeal to Millennials. Here are several Millennial behaviors that marketers need to take into account to create a branding strategy that appeals to this generation:
1. Millennials love technology.
Millennials are the first generation to grow up with technology being a normal part of their lives. They can’t remember life without a smartphone, and they consider wearable technology to be as important as a body part. Millennials value technology and the convenience that it offers.