SAN FRANCISCO — For the past few years, Ford Motor CEO Mark Fields has made an explicit point of calling the storied automaker a mobility company.
That rebranding is part of an effort to pivot from just being a manufacturer of cars and trucks toward being a provider of transportation solutions in a tech-fueled era of autonomous cars, ride-hailing startups and vehicle sharing.
This Ford strategy gets another boost with the hiring Wednesday of new chief brand officer Musa Tariq, 34, whose background is decidedly non-automotive.
Tariq, who will be moving to Detroit, is coming off a two-year stint as global marketing and communications director for Apple Retail at the company’s Cupertino, Calif., headquarters.
Tariq went to Apple from Nike, where he built the…