Expertise - Think Creative

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GROWTH OPPORTUNITY DETECTION

We employ unique consumer insight strategies to gather an in-depth understanding of their needs and desires. By analyzing the market’s ability to satisfy those demands (including our clients’), we identify attractive market gaps prime for capitalization.

BRAND EXTENSION / NEW BUSINESS

New revenue opportunities often lie in market categories adjacent to your core business. We help you seize them, generating a business model that’s profitable and practical, which your company is already prepared to execute.

NEW PRODUCTS & SERVICES

We develop unique solutions to capitalize on market gaps. We explore every option, from adding features to your current products and services to expanding your portfolio with new ones. With a growth direction chosen, our creative and design teams create the product or service, while our market and finance teams check its economic feasibility.

BRANDING & PACKAGING

Even the best products still need great branding and packaging design to compete. After developing the product’s branding and packaging design guidelines, we call in the design hot shots from our sister company Imagemme.

INNOVATION SEEDING

You don’t want to hire consultants every time you want to update your products and services. We can help you keep this work in-house by transferring our innovation skills to your team, and then creating processes tailored to your organizational structure.

INDUSTRIES

Our methodology lends itself to companies and organizations large and small, in virtually any industry.

RETAIL

From designing new retail formats to creating new products and service lines in industries as different as supermarkets, automobile parts, and cleaning services.

FINANCIAL SERVICES & INSURANCE

Working for global banks and local microfinance institutions, the goal has been to create new financial services and leverage underserved markets segments.

GOVERNMENT & INSTITUTIONS

Helping governments to help small companies grow, as well as helping associations to help its members.

HEALTH & BEAUTY

We’ve helped household names, startups, and middle-market brands to learn more about their consumers’ needs and wants, complementing their proprietary cosmetic and personal care formulations with equally individual, exciting packaging design.

MEDIA & ENTERTAINMENT

Venturing beyond the core business, and leveraging the existing infrastructure, to satisfy new “jobs to be done” for existing or potential customer segments.

INDUSTRIAL

From commodities to high-tech industrial, our approach to product and business model innovation is powerful in almost any circumstance.

LIFE STYLE & APPAREAL

When we realized that our clients’ 40 y.o. Just Divorced Without Kids male customers had a similar purchase pattern to that of 25 y.o singles, it was a game changer.

PROFESSIONAL SERVICES

From advertising agencies to architecture firms to law offices, our wide range of service innovation skills have helped businesses grow.

UTILITIES, OIL & GAS

We’ve conceived highly profitable business models to take advantage of a temporary opportunity, but also worked to make their long-term innovation strategy more actionable and customer focused.

FOOD & BEVERAGES

We may know nothing about how to make the product itself, but we’re very good at understanding what customers want and how to deliver it.

CONSUMER ELECTRONICS

We’ve answered questions such as what new features should the product have? How do we adapt a technology to a different market segment? And many others…

PRIVATE CAPITAL

Family offices and Private Equity firms are very good at building an investment portfolio. We help them get the most out of it by making their companies grow.

REAL ESTATE

A highly commoditized sector with significant room for innovation, we’ve profitably disrupted both the investment and retail models.

IT

Have an original idea and amazing technology, but no business model? Don’t worry, we’ve filled in the blanks for startups and stablished firms alike.

SECURITY

An industry demanding state-of-the-art technology and human-intensive service delivery, we combine both to deliver actionable service innovation.

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YOU NAME IT, WE CAN INNOVATE IT