We employ unique consumer insight strategies to gather an in-depth understanding of their needs and desires. By analyzing the market’s ability to satisfy those demands (including our clients’), we identify attractive market gaps prime for capitalization.
New revenue opportunities often lie in market categories adjacent to your core business. We help you seize them, generating a business model that’s profitable and practical, which your company is already prepared to execute.
We develop unique solutions to capitalize on market gaps. We explore every option, from adding features to your current products and services to expanding your portfolio with new ones. With a growth direction chosen, our creative and design teams create the product or service, while our market and finance teams check its economic feasibility.
Even the best products still need great branding and packaging design to compete. After developing the product’s branding and packaging design guidelines, we call in the design hot shots from our sister company Imagemme.
You don’t want to hire consultants every time you want to update your products and services. We can help you keep this work in-house by transferring our innovation skills to your team, and then creating processes tailored to your organizational structure.