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ORACEUTICAL'S SMILEACTIVES

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EL RETO

Fuimos contratados para crear un modelo de negocio inmobiliario nuevo y complementario para la unidad de Banca Privada del Santander. Los fondos de inversión inmobiliaria convencionales consiguen inversores para una serie de proyectos no especificados. Santander queria crear un vehiculo específico para proyectos individuales en el que los partícipes tuvieran la oportunidad de invertir en proyectos definidos.

EL RESULTADO

Think Creative ha creado y desarrollado un nuevo negocio basado en una oferta residencial personalizada para nichos de mercado al que le fue asignado una titulización de 40 millones de dólares.

SECTOR

Servicios Financieros y Seguros

CLIENTE

Santander Private Banking

TIPO DE PROYECTO

Nuevos productos y servicios

MERCADO OBJETIVO

Individuos de alto patrimonio

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EL RETO

Las entidades sin ánimo de lucro necesitan incrementar sus ingresos para poder dedicar un mayor porcentaje de los fondos que captan al logro de sus objetivos una vez cubiertos sus costes operativos

EL RESULTADO

Colaboramos con la fundación Robin Hood para poner nuestra experiencia y herramientas al servicio de sus entidades asociadas a precios muy especiales. Un ejemplo fue Accion, una empresa lider en el mundo de las microfinanzas con la que hemos colaborado de forma continua y productiva.

SECTOR

Fundaciones

CLIENTE

Robin Hood Income Security

TIPO DE PROYECTO

Nuevos Productos y servicios

MERCADO OBJECTIVO

Entidades sin ánimo de lucro

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“Think Creative nos abrió los ojos a la utilización de nuestras instalaciones con otras finalidades que nos permitieron incrementar su utilización y nuestros ingresos con mínimas necesidades de personal”

ANTONIO ARENAS
Director General, DREAMS MOVIE THEATER

EL RETO

Con una linea de operaciones muy definida y consolidada, Cine Dreams contrató a Think Creative para ayudarle a generar ingresos recurrentes complementarios.

EL RESULTADO

TC recomendó una oferta de servicios diarios que pudiese aprovechar las horas de no actividad fuera de horarios de proyecciones. Se decidió finalmente desarrollar un servicio consistente en un servicio de formación basada en peliculas en versión original ofrecido a colegios bilingues. La nueva unidad de negocio fue lanzada en mayo de 2013 con una inversión muy reducida y altos márgenes operativos.

SECTOR

Media y entretenimiento

CLIENTE

Cine Dreams

TIPO DE PROYECTO

Brand Extension

MERCADO OBJETIVO

Colegios de Infantil y ESO

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” Nos dirigimos a Think Creative para que nos ayudaran a desarrollar internamente nuevos modelos de negocio para prestar servicios de apoyo a nuestros clientes empresa”

XAVI VILA
Ex Consejero Delegado de BBVA SOLUTIONS

EL RETO

BBVA es el segundo banco de España y opera en mas de 40 países. Uno de sus muchos servicios es una linea especificamente diseñada para jóvenes de 16 a 26 años. BBVA contrato a Think Creative a redefinir su modelo de negocio para este segmento de mercado.

EL RESULTADO

Propusimos dos opciones para reinventar este modelo de negocio y BBVA esta actualmente decidiendo por cuál de ellos opta.

SECTOR

Servicios Financieros y Seguros

CLIENTE

Banca de particulares

TIPO DE PROYECTO

Extensión de marca

MERCADO OBJETIVO

Millennials

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“Gracias a Think Creative nuestros directivos han conseguido por vez primera compartir una visión unificada y conjunta de nuestro modelo de negocio”

VERÓNICA ÁLVAREZ
Director de RRHH, FIRST STOP BRIDGESTONE

EL RETO

Fuimos contratados para ayudar a First Stop Bridgestone a generar ideas para nuevas iniciativas de crecimiento y también para ayudarles a implementar una estructura de comunicación que les permitiera estar conceptual y logísticamente alineados con la nueva estrategia de crecimiento del grupo.

EL RESULTADO

Comenzamos por crear una agenda para un año. El primer paso consistió en realizar unas sesiones para entender los conceptos de estrategia de crecimiento, modelización de negocios e insight de cliente seguidas de una facilitación por parte de uno de nuestros consultores para construir el proceso de formulación de estrategia de crecimiento a implementar. Mantuvimos reuniones trimestrales con un grupo de diez ejecutivos de la empresa de un dia y medio de entrenamiento y un día de formulación de estrategia. Al terminar, habiamos desarrollado varias iniciativas detalladas de crecimiento de las que la empresa eligio dos para ser internamente analizadas en el segundo año que ya no incluye formación sino únicamente refinamiento de estrategia y plan de implementación. De todas estas sesiones creamos una hoja de ruta completa para los proyectos incluyendo plazos, reponsables, cometidos y tareas. Complementamos todo con un servicio de mentoring para ayudar a los ejecutivos en sus tareas.

SECTOR

Retail

CLIENTE

First Stop Bridgestone

TIPO DE PROYECTO

Detección de Oportunidad de crecimiento/Nuevos servicicios

MERCADO OBJETIVO

Los Propietarios de Autoviles

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EL RETO

Nuestro proyecto consistión en crear un sistema para que Alcampo, la enseña española de una de las compañias lideres de distribución alimentaria en Europa, el Grupo Auchan, pudiera apoyarse en el insight y creatividad de sus 15.000 empleados para desarrollar nuevas iniciativas de crecimiento como parte de sus proceso de innovación.

EL RESULTADO

Empezamos diseñando los procesos para la generación, envio y evaluación de ideas e iniciamos un programa de fomento del intraemprendimiento, informando a la organización de su existencia, explicando en qué consistía, el tipo de ideas que buscábamos y cuál era el propósito del esfuerzo. Comenzamos entones una formación en cascada – entrenando a los directivos de sus hipermercados para que luego estos formaran a sus subordinados. Con todo esto hecho, creamos los formatos a ser completados por los empleados participantes y el proceso de selección de ideas, incluyendo sus diferentes comités. Este proceso termina con un taller de innovación de modelo de negocio con el emprendedor y finalmnete la fase de experimentación. Para garantizar que todo los proyectos son evaluados con la misma escala, hemos diseññado una herramienta con una métricas cuantitativas para el filtrado y selección de las ideas.

SECTOR

Retail

CLIENTE

Alcampo

TIPO DE PROYECTO

Extension de Marca

MERCADO OBJETIVO

Publico General

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NUESTRO TRABAJO

SANTANDER:

Una nueva forma de Invertir en el sector inmobiliario

Santander quería crear un nuevo e innovador modelo de negocio inmobiliario para su unidad de banca privada focalizado en sus clientes de más alto nivel

CINE DREAMS:

reinventando la sala de cine

Aunque ya disponían de unas operaciones muy definidas, Dreams requirió a Think Creative para ayudarle a generar ingresos adicionales

BBVA:

NUEVOS MOTORES DE CRECIMIENTO A TRAVES DEL INTRAEMPRENDIMENTO

Aplicando nuestras herramientas y experiencia a las entidades afiliadas a Robin Hood, les ayudamos a crear nuevos motores de crecimiento para incrementar sus ingresos.

ALCAMPO:

NUEVOS MOTORES DE CRECIMIENTO A TRAVES DEL INTRAEMPRENDIMENTO

Aunando el conocimiento y la creatividad de 15.000 empleados para generar nuevas iniciativas de crecimiento.

BRIDGESTONE:

UNA EXPERIENCIA UNICA EN EL CAMBIOS DE NEUMATICOS Y MANTENIMIENTO DEL AUTOMOVIL

Alineando a los altos ejecutivos para impulsar su línea de productos de automoción con complementos creativos.

ROBIN HOOD:

Incrementando los Ingresos de entidades sin fines de lucro

Aportando nuestras herramientas y experiencia a las entidades patrocinadas por Robin Hood, les ayudamos a generar nuevos motores de crecimiento para incrementar sus ingresos.

NUESTROS CLIENTES

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NEW YORK

285 West Broadway, #650
New York, NY 10013
212 738 9229

ÚNETE A NOSOTROS

Estamos contratando!
CONTACTO

MADRID

Juan Hurtado de Mendoza 5, 7ª
28036 Madrid, Spain
+34 913 53 24 05

Contacta

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1

Identificación de capacidades

Empezamos por investigar las capacidades y recursos clave (CCR) de nuestros clientes. Desde este punto podemos empezar a identificar donde sus activos están siendo infrautilizados y como pueden ser apalancados.

 

2

Captación de Insight del cliente

Utilizando nuestras herramientas propietarias de Insight podemos entender problemas, necesidades y deseos profundos de los consumidores a veces incluso mejor que lo que son capaces de expresar.

3

Generación de motores de crecimiento

Desde una firme comprensión de las CCR de nuestro cliente y el insight del consumidor, identificamos la oportunidad para nuestro cliente, donde sus fortalezas intersectan con la demanda insatisfecha de los consumidores. Es a partir de ahi desde donde diseñamos el nuevo producto o servicio. 

4

Experimentación

Tanto para la necesidad de cliente detectada como para la solución inicialmente propuesta, realizamos experimentos específicos. Con los input obtenidos, prototipamos el producto/servicio y testamso su viabilidad en el mercado. Si el test se verifica pasamos a la implementación y si no, realimentamos la fase de ideación con el nuevo insight obtenido.

 

5

Formulación de la hoja de ruta

Cuando todo esta definido, establecemos el camino a seguir desarrollando un informe del proyecto final que establece tiempos, roles,  responsabilidades y resultados que permite su gestión.

 

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Investigación y Análisis

  • Investigación cuantitativa y cualitativa
  • Generación de “insight” de cliente
  • Segmentación de mercado bajo atributos avanzados
  • Proyección de escenarios
  • Análisis de competencia
  • Análisis financiero
  • Estudios de precios
  • Posicionamiento de marca

Ideación y Diseño

  • Propuestas de valor
  • Diseño de productos y servicios
  • Modelos de relación con cliente y experiencias
  • Mecanismos de precio
  • Estrategias de acceso a mercados
  • Esencia y arquitectura de marca
  • Diseño de marca y sistemas de identidad
  • Diseño de packaging

Experimentación, Testeo y Despliegue

  • Prototipado de productos, servicios y soluciones digitales
  • Experimentos conceptuales
  • A/B Testing
  • Ventas simuladas y preventas
  • Pilotos
  • Project management
  • Interim Management

Transferencia de conocimiento

  • Diseño e implementación de metodologías y procesos
  • Formación presencial y online
  • Mentoring
  • Advisory Boards

SECTORES

Nuestra metodología se ha aplicado a empresas grandes y medianas en practicamente todos los sectores.

RETAIL

Desde el diseño de nuevos formatos de retail a la creación de nuevas líneas  de productos y servicios en sectores tan distintos como cadenas de distribución, recambios de automóviles y cadenas de tintorerías.

Servicios financieros y seguros

Hemos trabajado para bancos globales e instituciones locales de microfinanzas. El reto ha consistido en crear nuevos servicios financieros y desarrollar segmentos de mercado desatendidos.

Gobiernos e Instituciones

Ayudando a los gobiernos a ayudar a pequeñas empresas a crecer y a asociaciones a ayudar a que sus miembros crezcan

Juguetes y Juegos

Probablemente nuestros proyectos más divertidos. Hemos creado juguetes tradicionales y electrónicos, siempre apoyándonos en un profundo conocimiento de nuestros clientes, en este caso los niños.

Media y Entretenimiento

Yendo más allá del negocio principal y aprovechando la infraestructura existente para satisfacer nuevas necesidades a segmentos de clientes existentes o potenciales

INDUSTRIAL

Desde materias primas a la industria de alta tecnología, nuestro enfoque de innovación de productos y modelos de negocio ha funcionado en casi  todas las circunstancias

Estilo de vida y complementos

Cuando descubrimos que los clientes de 40 años divorciados sin hijos tenian un patrón de compra similar a los solteros de 25, fue un “game changer”

Servicios profesionales

Desde agencias de publicidad a empresas de arquitectura o despachos de abogados, nuestra amplia gama de innovación para servicios ha ayudado a estos negocios a seguir creciendo

Utilities, petroleo y gas

Siempre en el lado B2C del negocio. Hemos testado nuevos productos, prototipado nuevos servicios y creado extensiones de sus marcas.

Bebida y Comestibles

No sabemos nada de cómo se hacen estos productos pero ello no nos ha impendido entender lo que quieren los consumidores y cómo facilitárselo.

Electrónica de consumo

Hemos respondido a preguntas tales como qué nuevas funcionalidades deben tener este tipo de productos, cómo adpatar una tecnología a un segmento distinto de mercado y muchas otras.

Private Equity

Los family offices y otras firmas de capital privado son muy buenas contruyendo portfolios de inversiones en empresas . Nosostros hemos ayudado a varias de ellas a hacer que éstas crezcan más de lo esperado.

Sector Inmobiliario

Un sector altamente comoditizado con mucho espacio para la innovación. Hemos revolucionado tanto sus modelos de inversión como de venta al retail.

TI

Has tenido una idea original y dispones de una tecnología increíble pero te falta el modelo de negocio? No te preocupes, hemos resuelto este problema tanto para startups como para empresas ya establecidas.

SEGURIDAD

En una industria que demanda la tecnología más actual pero que es intensiva en recursos humanos, combinamos ambos activos para innovar en los servicios de vigilancia y seguridad de una forma práctica.

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Somos Think Creative , una aceleradora de negocios multidisciplinar. Creamos nuevos productos, servicios, y extensiones de marca para incrementar de forma recurrente la cifra de ingresos de nuestros clientes. Combinando nuestra probada experiencia en consultoría estratégica y de innovación con excelentes capacidades de diseño de productos y servicios, desarrollamos y cuantificamos vías de generación de nuevos ingresos, diseñamos planes realistas de implementación y colaboramos con nuestros clientes en su ejecución. Desde 2002 hemos ayudado a una gran variedad de empresas privadas, entidades sin ánimo de lucro, instituciones gubernamentales , family offices y firmas de private equity.

MIEMBROS DE NUESTRO EQUIPO CON:

UNA EXPERIENCIA DE MÁS DE 20 AÑOS
42%
EXPERIENCIA DIRECTA EN EMPRESAS
63%
FORMACIÓN EN DISEÑO E IT
37%
EXPERIENCIA EMPRENDEDORA
41%
ALTURA SUPERIOR A 180 M
44%
37

MIEMBROS PERMANENTES DE NUESTRO EQUIPO

100+

CONSULTORES ASOCIADOS

9000+

POST ITS UTILIZADOS

365+

TALLERES DE DESARROLLO DE INSIGHT

NUESTRO EQUIPO DE DIRECTORES

Desde ex Directores de Escuelas de negocios a emprendedores en serie pasando por diseñadores industriales , nuestro ecléctico, veterano y talentoso equipo ha sido cuidadosamente construido para ayudar a crecer cualquier tipo de negocio…

FERMIN EZQUER-MATALLANA
Fermin Ezquer- Matallana es nuestro Global Managing Director. Desde la fundación de Think Creative en 2002 , ha aportado su experiencia en Innovación en Modelo de negocio y estrategia de crecimiento a una gran variedad de clientes en todo el mundo. Conferenciante invitado en las Universidades de Lehigh, Nueva York, Syracussa y el Iaccoca Institute. Pertenece al consejo asesor del Observatorio Nacional Mexicano del emprendimiento. Realizó sus estudios de post grado en la Universidad de Stanford en USA y en IESE.

FERMIN EZQUER-MATALLANA

Managing Partner

le encanta estar con sus hijos y con su vino

GABRIEL ALVAREZ-JACOBO
Un emprendedor en serie. Gabriel Alvarez-Jacobo comenzó su carrera con una empresa de media y entretenimiento y desde entonces ha lanzado cuatro exitosas start ups y ha contribuido a desarrollar una docena más. Actualmente miembro del Accessories Council, Gabriel es el socio director de nuestra oficina de Nueva York y lidera el equipo creativo que trabaja en nuestros diseños de productos y servicios. Es licenciado en Finanzas, dirección y negocios internacionales por la Universidad de Nueva York.

GABRIEL ALVAREZ-JACOBO

Socio Director USA, Responsable de Innovacion

juega con machetes

JOSÉ OLARREAGA YEREGUI

José tiene más de 20 años de experiencia en finanzas, consultoría, y gestión de empresas en una amplia gama de firmas de Big4, Multinacionales y/o Start-Ups. Es experto en el campo de la creación de valor, mejoras en el rendimiento, reestructuración e implantación de compañías.

JOSÉ OLARREAGA YEREGUI

Socio Director España

tiene la solución antes de saber el problema

GUMER ALBEROLA
Con un MBA por el Instituto de Empresa, Gumer trabajo para Deloitte y Caixa Catalunya antes de incorporarse a Think Creative. Lidera nuestro equipo de facilitación de talleres y eventos.

GUMER ALBEROLA

Responsable de Facilitación de Talleres

el chico más rápido sobre la Vespa

BRAULIO IGLESIAS
Con más de 15 años de experiencia en análisis y proyección de datos. Braulio es MBA por ESADE. Lidera nuestro equipo de Business Intelligence, transformado datos en información e información en Insight que utilizamos para generar soluciones a los retos de nuestros clientes

BRAULIO IGLESIAS

Responsable de Business Intelligence

su amor secreto es Excel

COVADONGA ALONSO
Cova es miembro del Instituto Español de Analistas Financieros y especialista en análisis económico-financiero y valoración de empresas. Aporta la necesaria visión financiera a nuestros proyectos de innovación del modelo de negocio. Lidera nuestro equipo encargado de las valoraciones y proyecciones económicas.

COVADONGA ALONSO

Responsable de Análisis y Proyecciones Financieras

le encanta "aterrizarnos"

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NUESTRA EXPERIENCIA

En Think Creative ayudamos a a las empresas a crecer de forma sostenible a través del desarrollo de productos, servicios y modelos de negocio innovadores, extensiones de marca y estrategias de acceso al mercado, así como creando y poniendo en marcha nuevos emprendimientos.

Las grandes ideas son fantásticas, pero es aun mejor el tener resultados tangibles. Gracias a un conjunto de herramientas diversas y complementarias, transformamos oportunidades de crecimiento en estrategías ejecutables.

Estamos obsesionados con la comprensión de las necesidades y motivaciones de los consumidores como punto de partida para el desarrollo de nuevos productos, servicios, modelos de negocio y mercados.

Nos gusta involucrarnos en la ejecución, creemos en la experimentación como piedra angular del proceso de innovación, y siempre estamos dispuestos para ayudar durante la implementación de la estrategia a gran escala.

Detección de la oportunidad de crecimiento

Empleamos estratégias de desarrollo de “insight” de cliente para generar un conocimiento profundo de sus necesidades y deseos. Analizando la soluciones disponibles en el mercado para satisfacerlos, o más bien, la falta de las mismas, identificamos espacios de mercado para capitalizar.

Nuevos motores de crecimiento

Ayudamos a las empresas a aprovechar nuevas oportunidades de crecimiento mediante el diseño, testeo e implementación de modelos de negocio, productos y servicios innovadores. Exploramos todas las opciones, tanto mejorar los productos y servicios actuales, como incorporar otros nuevos al portafolio; desde ajustar el modelo de negocio actual a crear y lanzar uno completamente nuevo.

Diseño de Productos y Marcas

Nuestro departamento interno de diseño, Imagemme, crea marcas y productos que enamoran.

Siembra de innovación

Transferimos nuestros conocimientos y habilidades a los equipos de innovación de la empresa y creamos e implementamos metodologías y procesos a medida de su estructura organzativa.

Hello USA

En la expansión hacia los Estados Unidos con un enfoque estratégico de nicho, apoyamos a la empresa adaptando su modelo de negocio y sus productos y/o servicios a las necesidades, motivaciones y hábitos de compra de segmentos específicos del mercado norteamericano.

PROYECTOS EN LOS QUE HEMOS TRABAJADO

Nuestra lista de clientes es muy variada, sin embargo todos tienen en común su mentalidad abierta al crecimiento innovador

VER TODOS LOS SECTORES

Nokia

 

Muchos de sus dispositivos móviles se vendían en tiendas de operadores en las que su poder de venta era muy limitado. Para incrementar éste , realizamos primero un trabajo de observación e investigación en los puntos de venta para mejorar la segmentación de cliente de la que disponían y posteriormente crear propuestas de valor adaptadas a cada segmento.

Carrefour/Mapfre

 

¿Cómo vender seguros sofisticados junto con productos de alimentación y menaje? Entendiendo cómo compran los clientes y desafiando mantras convencionales del mundo de las grandes supericies para crear un modelo único de retail.

Pressto

 

Como servicio comoditizado, una cadena de tintorerías necesita una propuesta de valor diferenciada para crecer significativamente. Ayudamos a Pressto a identificar un segmento de mercado infraservido y creamos un portfolio de servicios y herramientas tecnológicas diseñadas especificamente.

Gentera

 

Un grupo de banca, seguros y medios de pago. Les ayudamos a implementar un motor de captación de customer insight para ser utilizado por la empresa para crear nuevos servicio.

Oraceutical

 

Con una fuerte presencia en el mundo de la promoción comercial, Oraceutical se planteo expandir su negocio tradicional sin comprometer su audiencia televisiva. Para conseguir esto, reforzamos la oferta comercial basándonos en una captación de insight de consumidor para a continuación articular esta nueva oferta con una intensa campaña de reposicionamiento de marca.

Eolo

 

Una bebida popular en Europa, la sidra, debe ser servida desde su botella a una altura e inclinación adecuada para asegurar la aireación optima que requiere. Nuestro cliente desarrolló un dispositivo para ello que nosotros reinventamos estética y tecnologicamente para adaptarse a un segmento de cliente muy concreto.

USW (Ultimate Sparkling Wine)

 

¿Qué contiene una botella de vino de 600$? O muchísimo marketing o un producto realmente excepcional. Para ello, estamos trabajando con una prestigiosa bodega para crear el vino espumoso más exclusivo del mundo.

Accion

 

Las empresas sin ánimo de lucro estan bajo una presión constante para incrementar ingresos que permitan cubrir sus costes operativos. Después de analizar en profundidad su proceso de crédito, desarrollamos una cartera de nuevos productos y les ayudamos a implementar los primeros.

 

ALCANCE

Adaptamos nuestros servicios en alcance, enfoque y método de trabajo a las necesidades específicas de cada cliente.

GRANDES EMPRESAS


EMPRESAS MEDIANAS Y START UPS


PRIVATE EQUITY Y FAMILY OFFICE


ENTIDADES SIN ANIMO DE LUCRO


INSTITUCIONES PÚBLICAS


2002

Nuestra empresa fue creada

14

Paises en los que hemos trabajado

200+

Proyectos Terminados

3

Oficinas Internacionales

900+

Nuevos Ingresos que hemos generado

VAMOS MAS ALLA DE GENERAR IDEAS ATRACTIVAS

Tras desarrollar y valorar recomendaciones tangibles, establecemos una hoja de ruta realista para su implementación y la ejecutamos.

LO QUE NUESTROS CLIENTES DICEN DE NOSOTROS

“Con las herramientas de Think Creative, redefinimos nuestro modelo de negocio para dar servicio a otras industrias pesadas distintas a nuestros clientes habituales. Esta innovación en el modelo de negocio de nuestra empresa nos permitió dirigirnos a nuevos sectores, crear nuevos mercados y generar nuevos ingresos. El retorno de nuestra inversión ha sido asombroso, exponencial y tremendamente rentable.”

IVAN BAILLAC, Subdirector Ejecutivo y responsable de desarrollo de Negocio, Heavy Movement

“Think Creative nos abrió los ojos a la utilización de nuestras instalaciones a otras actividades para incrementar ingresos y ocupación de las mismas con minimas necesidades de personal. Hoy, solo tres meses más tarde de su implementación, tenemos dos contratos con colegios bilingues para el desarrollo continuo de sesiones educativas que combinan nuestra actividad principal de exhibición de películas con formación bilingue a los estudiantes”

ANTONIO ARENAS, Director General, Dreams Movie Theater

“En First Stop/Bridgestone, para ser los mejores es lo que es más relevante para nuestros clientes, hemos trabajado con Think Creative para entrenar a nuestros ejecutivos de primer nivel en la mejora de modelo de negocio, reinvención e innovación. Además Think Creative facilita nuestro comite de dirección trimestral para ayudarnos a identificar y direccionar cuaquier reto de crecimiento potencial que haya surgido. Gracias a Think Creative, nuestros directores han generado una visión única y compartida de neustro modelo de negocio y disponen de un enfoque y herramientas comunes para generar crecimiento en nuestra empresa”

VERÓNICA ÁLVAREZ, Director de RRHH, First Stop/ Bridgestone

“BBVA es sin duda uno de los bancos más innovadores del mundo. Durante mi etapa como Consejero Delegado de BBVA Soluciones, contamos con Think Creative para ayudarnos a desarrollar nuevos modelos de negocio para apoyar las actividades de nuestros clientes corporativos. El trabajo de Think Creative superó nuestras expectativas”

XAVI VILA, Ex Consejero Delegad, BBVA Solutions

NUESTROS CLIENTES

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“Thanks to Think Creative, our directors are for the first time sharing the same vision about our business model.”

VERÓNICA ÁLVAREZ
HR Director of FIRST STOP BRIDGESTONE

THE BRIEF

Oraceutical LLC is a leading oral care research, development, manufacturing and marketing company that has developed some of the most technically advanced oral care products on the market today. The company develops and manufactures its own teeth whitening products and technologies that are sold on QVC under the Smileactives® brand name. The company also develops, licenses, and manufactures products and technologies for third parties, including CVS/Pharmacy, Duane Reade/Walgreen’s, Procter & Gamble, Ranir, Idea Village, Philips Sonicare, Premier Dental Products, IntelliWHITE, Virbac and others. Oraceutical’s products and technologies are sold to both consumers and dental professionals.

Oraceutical was seeking to expand upon the successful infomercial presence of its brand Smileactives by establishing it in brick-and-mortar retail locations.

THE OUTCOME

Not only are the TV and in-person shopping experiences very different, they command very different consumers. Therefore our work with Smileactives began with an in-depth analysis of the retail whitening purchaser – determining what motivates and activates them from a product and branding perspective. With this understanding, we helped Smilactives execute a rebranding overhaul – creating an updated look that spoke to retail purchasers without alienating their existing TV audience and partners.

OUR STRATEGY

    1. Unearth: We began by meeting with the C Suite of Oraceutical to create customer profiles and segmentations. With these segmentations in place, we revaluated Smileactives’ TV product offering, and found the areas in which they didn’t fully satisfy brick-and-mortar retail requirements. Based on these requirements we created customer profiles, and formulated a catalogue of the product’s  emotional  attributes.  
    2. Develop Customer Insight: 4 one-to-two hour workshops were executed with i) people involved in retail of similar products and ii) potential customers to determine what motivates and activates them in the brick-and-mortar channel.
    3. Formulate Brand Features for the Brick-and-Mortar: We presented alternative sets of brand features to Oraceutical, followed by our recommendation as to which one should be used to execute the rebranding overhaul.

 

INDUSTRY

Retail

CLIENT

Oraceutical’s Smileactives Brand

PROJECT TYPE

Growth Opportunity Detection/New Services

MARKET

Car Owners

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“Think Creative opened our eyes to utilization of our facility for other purposes to increase revenue and facility use with minimal staff need.”

ANTONIO ARENAS
Executive Officer of DREAMS MOVIE THEATER

THE BRIEF

The consumer-facing sub-brand of Franklin Electric, a global leader in systems for water movement, Red Lion produced high-quality personal water pumps that were struggling to capture greater market share. Their primary challenge, they realized, was packaging design. This challenge was broken down into three sub-challenges, including 1) aesthetic differentiation, 2) clear and concise messaging, and 3) pump category identification/system creation. Red Lion has its own highly accomplished internal design team, however they wanted fresh and insightful direction to guide their packaging re-design.  

THE OUTCOME

After in-depth qualitative and quantitative research into the company, the competition, the consumers, and the sales channels, we produced a packaging design guidelines document to direct Red Lion’s internal design team in their packaging refresh. Some of our suggestions included: eliminating an industry-standard color coding system; foregrounding Red Lion’s brand color story; condensing information through iconography use; and more.

OUR STRATEGY

  1. Unearth: We began by meeting with the C Suite of Red Lion to learn about the company. In this meeting we touched upon: historical and recent commercial performance; internally-perceived product and brand differentiation; core sales challenges and industry trends; and recent design approaches and results.
  2. Competitive Analysis: Investigating the client’s 16 main competitors, we conducted a shelf comparison trends matrix to identity patterns with relation to key packaging questions, including: product selection guidance; product photography size; use of white space; and other considerations.
  3. Develop Customer Insight: In order to develop baseline consumer attitudes toward packaging, we interviewed them on-site, at retail outlets where Red Lion products were sold. These interviews were quick and automated using ThinkWow, an innovative, visual-based polling system. With this and additional information, we then conducted a national, virtual focus group that included an exhaustive cross-section of potential consumers.
  4. Formulate Packaging Guidelines: After analyzing all of our collected data, we developed a comprehensive, illustrative packaging guidelines document, which made a number of concrete suggestions while allowing Red Lion’s team to remain creative within that strategic design framework.

INDUSTRY

Agriculture

CLIENT

Red Lion Pump Products

PROJECT TYPE

Brand Extension

TARGET MARKET

Elementary and Middle Schools

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Hello, we’re Think Creative, a multidisciplinary business accelerator. We create strategic product, service, and brand extensions to sustainably increase top-line growth. By combining proven consultancy expertise with award-winning product and service design, we develop and quantify tangible growth revenue campaigns, set a realistic roadmap for implementation, and then execute. Since 2002, we have assisted a global variety of private companies, nonprofits, government institutions, family offices, and private equity firms.

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TEAM MEMBERS WITH:

[vc_progress_bar values=”42|20+ YEARS EXPERIENCE,63|A BUSINESS RELATED BACKGROUND,37|A DESIGN OR IT BACKGROUND,41|ENTREPRENEURIAL EXPERIENCE,44|A HEIGHT ABOVE 6FT” units=”%” options=””][/vc_column_inner]
37

PERMANENT TEAM MEMBERS

100+

ASSOCIATE FREELANCE CONSULTANTS

9000+

POST-IT NOTES USED

365+

CUSTOMER INSIGHT DEVELOPMENT WORKSHOPS

LEADERSHIP TEAM

From former deans of business schools to serial entrepreneurs to industrial designers, our eclectic, veteran, and talented team was carefully built to help any business grow.

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FERMIN EZQUER-MATALLANA

Before founding Think Creative in 2002, he served as Associate Dean at Universidad Francisco de Vitoria. Since then he has guest-lectured at Lehigh University, NYU, Syracuse University, and the Lacocca Institute. Fermin has also authored two business books: Big 2 Small and The Creative Firm. He completed post-graduate work in the U.S. at IESE Business School and Stanford University School of Business. He is in the Advisory Board of the Mexican National Observatory for Entrepreneurship.

FERMIN EZQUER-MATALLANA

Global Managing Director

enjoys spending time with his kids and his wine

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GABRIEL ALVAREZ-JACOBO

A serial entrepreneur, Gabriel began his career with a novel media and entertainment venture, and has since launched four successful startups and co-developed nearly a dozen others. He is an active board member of the Accessories Council and leads our creativity team. Over the years, he has consulted for companies in a wide variety of industries, ranging from beauty and food to electronics and defense. Gabriel graduated from NYU’s Stern School of Business.

GABRIEL ALVAREZ-JACOBO

Managing Partner, USA, Head of Business Creativity

plays with machetes

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JOSÉ MANUEL CASTELLANO

Before joining Think Creative, José was Director of Corporate Innovation in New Business Models with BBVA bank. He is also an expert in valuation of disruptive business models and presides over the Commission of Analysts and Business Valuators of the National Financial Analysts Institute of Spain. He looks after all our operations in Spain and leads the team in charge of transforming a new product or service into a complete business model.

JOSÉ MANUEL CASTELLANO

Managing Partner, Spain, Head of Business Modelling

has the solution before knowing the problem

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ERNESTO GARCIA

A graduate from the Fuqua School of Business (Duke University), Ernesto leads all projects in Mexico and provides significant experience in consulting and market research. He launched two successful ventures in the fields of education and IT consulting.

ERNESTO GARCIA

Country Manager, Mexico

likes really fresh guac

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LESLIE BROWN

With over 15 years of experience working with nonprofits, Leslie has consulted with the Mid-Hudson Children’s Museum, Dyson Foundation, Northern Manhattan Perinatal Partnership, and New York Presbyterian Hospital among others. Specialized in areas such as strategic planning, capacity building, partnership development, and interim work, she holds an MBA from the University of Chicago, Booth Graduate School of Business, and a MPH from the University of Illinois, School of Public Health.

LESLIE BROWN

Director of the Nonprofit Practice

makes documentaries during her free time

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BRAULIO IGLESIAS

With over 15 years of experience in finance, Braulio completed post graduate work at ESADE and UNED in Spain.

BRAULIO IGLESIAS

Head of Financial Modeling

his secret love’s name is Excel

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GUMER ALBEROLA

Holding an MBA from the Instituto de Empresa in Madrid, Gumer worked at Deloitte and Caixa Catalunya before joining Think Creative.

GUMER ALBEROLA

Workshop Facilitation Leader

quickest guy on a Vespa

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TATE SHERMAN

Having received his Bachelors and Master’s degrees from Brandeis and Columbia University, respectively, Tate leads our team in charge of transforming new business models into powerful brands.

TATE SHERMAN

Head of Brand Strategy

loves cats

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SVETLANA AKHMADIEVA

After beginning her education at the School of Visual Arts in Russia, Svetlana completed it at New York City’s College of Technology with a Bachelor’s in Communication Design, where she received a number of acknowledgments. Before coming to Think Creative, Svetlana provided graphic design work for Forbes and MTV.  She leads the team in charge of making ideas tangible and prototyping new products.

SVETLANA AKHMADIEVA

Head of Design and Product Development

eats spoonfuls of honey

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SALVATORE SALPIETRO

A coder and technology geek, Salvatore’s team developed our Real Time Insight Tool and is behind every project with a digital or online twist. He graduated from NYU and The American University of Rome.

SALVATORE SALPIETRO

Head of Digital Models

loves doing his own thing

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LIAM POWELL

Liam studied English and Philosophy at Boston College, and later attended Columbia University, where he earned a Master’s Degree in Fine Arts for Creative Writing. His team specializes in prototyping services through storyboards, customer journeys, and the like.

LIAM POWELL

Head of Service Development

loves Star Wars and his beard

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JOIN US

Are you a creative thinker? A thoughtful creative? Drop us a line and let us know how YOU can help Think Creative achieve top-line growth…

JOIN US

we are hiring!

contact us

[/vc_column_inner]
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FERMIN EZQUER-MATALLANA

Before founding Think Creative in 2002, he served as Associate Dean at Universidad Francisco de Vitoria. Since then he has guest-lectured at Lehigh University, NYU, Syracuse University, and the Lacocca Institute. Fermin has also authored two business books: Big 2 Small and The Creative Firm. He completed post-graduate work in the U.S. at IESE Business School and Stanford University School of Business. He is in the Advisory Board of the Mexican National Observatory for Entrepreneurship.

FERMIN EZQUER-MATALLANA

Global Managing Director

enjoys spending time with his kids and his wine

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GABRIEL ALVAREZ-JACOBO

A serial entrepreneur, Gabriel began his career with a novel media and entertainment venture, and has since launched four successful startups and co-developed nearly a dozen others. He is an active board member of the Accessories Council and leads our creativity team. Over the years, he has consulted for companies in a wide variety of industries, ranging from beauty and food to electronics and defense. Gabriel graduated from NYU’s Stern School of Business.

GABRIEL ALVAREZ-JACOBO

Managing Partner, USA, Head of Business Creativity

plays with machetes

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JOSÉ MANUEL CASTELLANO

Before joining Think Creative, José was Director of Corporate Innovation in New Business Models with BBVA bank. He is also an expert in valuation of disruptive business models and presides over the Commission of Analysts and Business Valuators of the National Financial Analysts Institute of Spain. He looks after all our operations in Spain and leads the team in charge of transforming a new product or service into a complete business model.

JOSÉ MANUEL CASTELLANO

Managing Partner, Spain, Head of Business Modelling

has the solution before knowing the problem

[/vc_column_inner]
[vc_column_inner el_class=”” width=”1/3″]
ERNESTO GARCIA

A graduate from the Fuqua School of Business (Duke University), Ernesto leads all projects in Mexico and provides significant experience in consulting and market research. He launched two successful ventures in the fields of education and IT consulting.

ERNESTO GARCIA

Country Manager, Mexico

likes really fresh guac

[/vc_column_inner][vc_column_inner el_class=”” width=”1/3″]
LESLIE BROWN

With over 15 years of experience working with nonprofits, Leslie has consulted with the Mid-Hudson Children’s Museum, Dyson Foundation, Northern Manhattan Perinatal Partnership, and New York Presbyterian Hospital among others. Specialized in areas such as strategic planning, capacity building, partnership development, and interim work, she holds an MBA from the University of Chicago, Booth Graduate School of Business, and a MPH from the University of Illinois, School of Public Health.

LESLIE BROWN

Director of the Nonprofit Practice

makes documentaries during her free time

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BRAULIO IGLESIAS

With over 15 years of experience in finance, Braulio completed post graduate work at ESADE and UNED in Spain.

BRAULIO IGLESIAS

Head of Financial Modeling

his secret love’s name is Excel

[/vc_column_inner]
[vc_column_inner el_class=”” width=”1/3″]
GUMER ALBEROLA

Holding an MBA from the Instituto de Empresa in Madrid, Gumer worked at Deloitte and Caixa Catalunya before joining Think Creative.

GUMER ALBEROLA

Workshop Facilitation Leader

quickest guy on a Vespa

[/vc_column_inner][vc_column_inner el_class=”” width=”1/3″]
TATE SHERMAN

Having received his Bachelors and Master’s degrees from Brandeis and Columbia University, respectively, Tate leads our team in charge of transforming new business models into powerful brands.

TATE SHERMAN

Head of Brand Strategy

loves cats

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SVETLANA AKHMADIEVA

After beginning her education at the School of Visual Arts in Russia, Svetlana completed it at New York City’s College of Technology with a Bachelor’s in Communication Design, where she received a number of acknowledgments. Before coming to Think Creative, Svetlana provided graphic design work for Forbes and MTV.  She leads the team in charge of making ideas tangible and prototyping new products.

SVETLANA AKHMADIEVA

Head of Design and Product Development

eats spoonfuls of honey

[/vc_column_inner]
[vc_column_inner el_class=”” width=”1/3″]
SALVATORE SALPIETRO

A coder and technology geek, Salvatore’s team developed our Real Time Insight Tool and is behind every project with a digital or online twist. He graduated from NYU and The American University of Rome.

SALVATORE SALPIETRO

Head of Digital Models

loves doing his own thing

[/vc_column_inner][vc_column_inner el_class=”” width=”1/3″]
LIAM POWELL

Liam studied English and Philosophy at Boston College, and later attended Columbia University, where he earned a Master’s Degree in Fine Arts for Creative Writing. His team specializes in prototyping services through storyboards, customer journeys, and the like.

LIAM POWELL

Head of Service Development

loves Star Wars and his beard

[/vc_column_inner][vc_column_inner el_class=”” width=”1/3″]
JOIN US

Are you a creative thinker? A thoughtful creative? Drop us a line and let us know how YOU can help Think Creative achieve top-line growth…

JOIN US

we are hiring!

contact us

[/vc_column_inner]
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OUR EXPERTISE

Great ideas are great, but tangible results are better. We provide both. Kinetic Consulting transforms the potential energy – the potential results – of conventional consulting engagements into actionable campaigns toward growth. At Think Creative, we have too many areas of expertise to count. Consumer insight gathering, business model innovation, brand evolution and revolution, custom service design, industrial design, the list goes on… All these specialties, however, amount to one thing: helping businesses grow. By combining proven consultancy expertise with award winning product and service design, we create strategic product, service, and brand extensions to sustainably increase top-line growth.

GROWTH OPPORTUNITY DETECTION

First we employ unique consumer insight strategies to gather an in-depth understanding of their needs and desires. Next, we analyze the market’s ability to satisfy those demands (including our clients’). From there, we identify attractive market gaps prime for capitalization.

NEW PRODUCTS AND SERVICES

Once a market gap has been identified, we begin the ideation process. We explore every option, from adding features to your current products and services to expanding your portfolio with new ones. With a growth direction chosen, our creative and design teams creates the product or service, while our market and finance teams check its economic feasibility.

BRAND EXTENSIONS

Sometimes new revenue opportunities lie in market categories adjacent to your core business. We help you seize them, generating a business model that is not only profitable but that your company is prepared to execute.

INNOVATION SEEDING

You don’t want to hire consultants every time you want to update your products and services. We can help you keep this work in-house by transferring our innovation skills to your team, and then creating processes tailored to your organizational structure.

OUR WORK

SANTANDER:

A NEW WAY TO INVEST IN
REAL ESTATE

Santander wanted to create a new, contemporary real estate business model for their private banking for high net worth individuals.

ROBIN HOOD

Increasing Non-Profit
Earned Revenue

By proving our tools and expertise to Robin Hood-supported non-profits, we helped them generate new growth engines to increase Earned Revenue.

DREAMS MOVIE THEATER:

REIMAGINING THE MOVIE THEATER

Already having a very streamlined operations. Dreams Movie Theater retained Think Creative to help them generate additional revenue.

2002

Company Was Founded

14

Countries We've Worked In

200+

Finished Projects

3

International Offices

900+

Million Dollars in New Revenue

PROJECTS WE HAVE WORKED ON

Our client list varies in many ways, however they all share the same open-mindedness toward innovative growth.

SEE ALL INDUSTRIES

PRACTICES

We adapt our services in terms of scope, approach, and delivery method to the specific needs of each client.This has given birth to five practices, each of them led by professionals with extensive experience in the field.

CORPORATIONS


SMALL BUSINESS & START-UPS


PRIVATE EQUITY & FAMILIES


FOUNDATION & NON-PROFITS


GOVERNMENT & INSTITUTIONS


WE GO BEYOND PROVIDING ATTRACTIVE CONCEPTS

After developing and qualifying tangible recommendations, we set a realistic road map for implementation, and then execute.

OUR CLIENTS

WHAT THEY SAY ABOUT US

“With Think Creative’s tools, we reshaped our business model to serve other heavy industry companies…This innovation in our company business model resulted in pathways to new industry, new markets, and new revenue generation. The return on our investment has been eye-opening, exponential, high-dollar growth.”

IVAN BAILLAC, Deputy Managing Director and Head of Business Development, Heavy Movement

“Think Creative opened our eyes to utilization of our facility for other purposes to increase revenue and facility use with minimal staff need. Today, only three months into implementation, we have two contracts with bilingual schools for educational sessions that combine our core competency of showing films with bilingual and social media training for students.”

ANTONIO ARENAS, Executive Officer, Dreams Movie Theater

“At First Stop / Bridgestone, to stay on the front of what is most meaningful to our clients, we have worked with Think Creative to train our top executives in Business Model improvement, reinvention and innovation. Thanks to Think Creative, our directors are for the first time sharing the same vision about our business model and have a common mindset and toolkit to generate new growth in our company.”

VERÓNICA ÁLVAREZ, HR Director, First Stop/ Bridgestone

“BBVA is arguably one of the most innovative banks worldwide. During my tenure as CEO of BBVA Solutions, we turned to Think Creative for help in internally developing new business models for support services to our corporate clients. Think Creative’s work exceeded our expectations.”
Xavi Vila, former CEO BBVA Solutions

XAVI VILA, former CEO, BBVA Solutions

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“Think Creative opened our eyes to utilization of our facility for other purposes to increase revenue and facility use with minimal staff need.”

ANTONIO ARENAS
Executive Officer of DREAMS MOVIE THEATER

THE BRIEF

Already having a very streamlined operation, Dreams Movie Theater retained Think Creative to help them generate additional revenue.

THE OUTCOME

Think Creative recommended a daytime service offering that could leverage the theater’s off-hours. The service ultimately decided upon was a foreign language video training support center for bilingual schools. The new business unit was launched in May 2013, with the first clients arriving within weeks. Sunk costs in the new venture were close to zero, and operational margins were extremely high.

INDUSTRY

Media and Entertainment

CLIENT

Dreams Movie Theater

PROJECT TYPE

Brand Extension

TARGET MARKET

Elementary and Middle Schools

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THE BRIEF

Nonprofits need to grow their earned revenue so they can devote a larger percentage of the funds they raise to achieving their mission rather than to paying their operating costs.

THE OUTCOME

We collaborated with the Robin Hood Foundation to make our tools and expertise available to the non-profits they support at preferential rates. One example was Accion, a global leader in Microfinance, with which we had an extensive and productive engagement.

INDUSTRY

Foundations

CLIENT

Robin Hood Income Security

PROJECT TYPE

New product and Services

TARGET MARKET

Nonprofits

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THE BRIEF

Our project was to create a system in which Alcampo – the Spanish branch of one of the top supermarket food distribution companies in Europe, owned by GROUPE Auchan – could leverage the insight and creativity of its 15,000 employees to develop new growth initiatives as part of their innovation strategy.

THE OUTCOME

We began by designing the processes for idea creation, submission, and evaluation, and then initiated an intrapreneurship awareness program – informing the organization that this project existed, explaining what exactly it was, what sort of ideas we were looking for, and what the purpose of the endeavor was. We then began Cascade Training – training the managers from the large Alcampo supermarkets in Spain and giving them the tools to train their individual employees. With this done, we created the templates that employees should complete and the different steps in the idea vetting process (including different committees). This process concluded with a business model innovation workshop with the intrapreneur and ultimately an experimentation phase. To guarantee that every project was evaluated on the same basis, we designed a tool, which used a quantified metric system, to filter ideas.

INDUSTRY

Retail

CLIENT

Alcampo Supermarkets

PROJECT TYPE

Brand Extension

MARKET

General Public

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“We turned to Think Creative for help in internally developing new business models for support services to our corporate clients. Think Creative’s work exceeded our expectations.”

XAVI VILA
former CEO of BBVA SOLUTIONS

THE BRIEF

BBVA is the second largest bank in Spain, and operates in over 40 countries. One of their many services is a line specifically dedicated to 16 to 26-year-olds. BBVA retained Think Creative to redefine the business model for this customer segment.

THE OUTCOME

We proposed two options for business model reinvention, and BBVA is currently deciding which of these move forward with.

INDUSTRY

Financial Services and Insurance

CLIENT

BBVA Retail Segments Business Unit

PROJECT TYPE

Brand Extension

MARKET

Millennials

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“Thanks to Think Creative, our directors are for the first time sharing the same vision about our business model.”

VERÓNICA ÁLVAREZ
HR Director of FIRST STOP BRIDGESTONE

THE BRIEF

We were retained to help the First Stop Bridgestone C Suite generate ideas for new growth initiatives, and also to help them implement a communication structure in which they would remain conceptually and logistically aligned throughout Bridgestone’s new growth process.

THE OUTCOME

We started by creating a one-year schedule. This began with sessions on developing growth strategy, business modeling, and customer insight, and was followed by sessions in which a Think Creative consultant would facilitate a growth strategy formulation process. We met quarterly with a group of ten Bridgestone executives for 1.5 days of pure training, and 1 day of strategy formulation. After the first year we had developed a number of potential initiatives from which the company chose two to study deeper in the second year. The quarterly schedule for the second year didn’t include training, only strategy formulation and implementation planning. From these sessions we created a roadmap for implementation, including timetables, tasks, and the assignment of roles and responsibilities. We complemented all of this with a mentoring service to help the individual executives perform their assigned tasks.

INDUSTRY

Retail

CLIENT

First Stop Bridgestone

PROJECT TYPE

Growth Opportunity Detection/New Services

MARKET

Car Owners

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OUR EXPERTISE

At Think Creative, we help businesses increase sustainable top-line growth by developing innovative products, services, brand extensions and go-to-market strategies, and by creating and implementing new ventures with an entrepreneurial approach.

Great ideas are great, but tangible results are better. With a unique multifaceted tool kit, we transform attractive growth opportunities into actionable strategies.

We are obsessed with understanding the needs and motivations of customers as a starting point for the development of new products, services, business models and markets.

We are 100% hands on, we embrace market testing and experimentation as the keystone of  the innovation process, and we are always ready to support during strategy implementation and rollout.

GROWTH OPPORTUNITY DETECTION

We employ unique consumer insight strategies to gather an in-depth understanding of their needs and desires. By analyzing the market’s ability to satisfy those demands, we identify attractive market gaps prime for capitalization.

NEW GROWTH ENGINES

We help your company seize new growth opportunities by designing, testing and implementing innovative business models, products and services that capitalize on market gaps. We explore every option, from improving your current products and services to expanding your portfolio with new ones  to adjusting your business model or launching a completely new one. 

BRAND & PRODUCT DESIGN

Our in-house design team, Imagemme. creates great brands and products that people love.

INNOVATION SEEDING

We transfer our know-how and skills to your innovation team and create methodologies and processes tailored to the company’s organizational structure. 

HELLO USA

When expanding into the USA and adopting a niche strategy, we adapt your business model and products to the needs, motivation and purchase habits of specifc customer segments in the USA.

PROJECTS WE HAVE WORKED ON

Our client list varies in many ways, however they all share the same open-mindedness toward innovative growth.

SEE ALL INDUSTRIES

Nokia

 

Most handheld devices are sold at carrier stores where the manufacturer has little selling power. To overcome this we conducted on-site research to improve the existing customer segmentation and then created customized value propositions for each segment.

Carrefour/Mapfre

 

How do you sell insurance along with produce, household supplies, and apparel? By understanding how customers shop and challenging conventional retail mantras to develop a unique retail model.

Pressto

 

As a commoditized service, a dry-cleaners needs a unique value proposition to grow significantly. We helped Pressto identify an underserved market segment, and created a portfolio of services and technology tools designed specifically for it.

FIINLAB

 

The Financial Inclusion Lab at Gentera in Mexico is designing, developing and testing innovative financial solutions for the unbanked. We are mentors to the internal venture teams and advisors to the Chief Innovation Officer.

BWA

 

A global leader in marine services for mega yachts, BWA was looking to create a new business line in the B2C space where they could leverage their B2B positioning. Think Creative helped craft a growth opportunity and delivered a full business model, including its value proposition, value delivery model, and go-to-market strategy.

Eolo

 

A popular beverage in Europe, fermented cider must be poured from a particular angle and height to ensure the adequate aeration. Our client created its own device to simplify this process, which we reinvented both aesthetically and technologically.

Stropkov

 

A major presence in the Kosher spirits space, Stropkov had a great product but dated packaging design. In order to capture further Kosher market share and expand into the non-Kosher market, Stropkov needed a branding and packaging makeover.

Accion

 

Nonprofits are under consistent pressure to increase earned revenue to pay for their operational expenses. After an in-depth analysis of Accion’s loan process, we developed a pipeline of new products and helped implement the lowest-hanging fruit.

Repsol

 

 A major player in the oil and gas industry, Repsol is a highly innovative company that has embraced the “lean startup” movement. They relied on us to develop a comprehensive approach to new product experimentation and to train their innovation champions.

MOMO

 

Originally a Style Center for MOMO, the iconic Formula 1 steering wheel manufacturer, MOMO Design became a lifestyle accessory designer in its own right in the early 2000’s. When they realized the need for a Flagship store in Milano, we helped them by establishing an unique customer segmentation and creating an in-store experience for each segment. Eventually we worked with local architect firm MODUS to translate our concept into a brick and mortar facility.

Georgette Klinger

 

A revolutionizing force in cosmetic skin care, Georgette Klinger became synonymous with the industry. After several years under the radar, the iconic brand engaged us to strategize and execute its branding facelift for a new century.

IC Realtech

 

A well-known brand in the B2B security and surveillance technology arena, IC Realtech had developed a 360º video and streaming technology with a lot of potential in the B2C space. Taking advantage of their presence at CES 2016, we helped them develop customer insight and identify key customer segments and value propositions for their new venture.

Lyfebulb

 

How do you improve the quality of life for those living with chronic diseases? Lyfebulb is making it happen through different initiatives, such as a fund and a marketplace to empower patient entrepreneurs. We helped by creating a hybrid between an incubator and an innovation platform, defining and identifying a sustainable business model.

Grenco

 

A leader in the vaporization space, Grenco relied on us to focus and strengthen its product innovation pipeline and assess the market growth potential in each category.

Earskinz

Surviving in an oversaturated market is difficult, so Earskinz needed highly differentiated packaging design to stand out. Our unique, custom solution won a Dieline Award, and earned Earskinz some major attention.

MD Solar Sciences

 

Formulated with superior science, MD Solar Sciences needed a way to communicate the brand’s intelligence without boring or overburdening consumers. The solution? An eye-catching packaging design system that pointed to science, with drowning customers in it.

 

PRACTICES

We adapt our services in terms of scope, approach, and delivery method to the specific needs of each client.This has given birth to five practices, each of them led by professionals with extensive experience in the field.

CORPORATIONS


SMALL BUSINESS & START-UPS


PRIVATE EQUITY & FAMILIES


FOUNDATION & NON-PROFITS


GOVERNMENT & INSTITUTIONS


2002

Company Was Founded

14

Countries We've Worked In

200+

Finished Projects

3

International Offices

900+

Million Dollars in New Revenue

WE GO BEYOND PROVIDING ATTRACTIVE CONCEPTS

After developing and qualifying tangible recommendations, we set a realistic road map for implementation, and then execute.

WHAT PEOPLE SAY ABOUT US

“With Think Creative’s tools, we reshaped our business model to serve other heavy industry companies…This innovation in our company business model resulted in pathways to new industry, new markets, and new revenue generation. The return on our investment has been eye-opening, exponential, high-dollar growth.”

IVAN BAILLAC, Deputy Managing Director and Head of Business Development, Heavy Movement

“Think Creative opened our eyes to utilization of our facility for other purposes to increase revenue and facility use with minimal staff need. Today, only three months into implementation, we have two contracts with bilingual schools for educational sessions that combine our core competency of showing films with bilingual and social media training for students.”

ANTONIO ARENAS, Executive Officer, Dreams Movie Theater

“At First Stop / Bridgestone, to stay on the front of what is most meaningful to our clients, we have worked with Think Creative to train our top executives in Business Model improvement, reinvention and innovation. Thanks to Think Creative, our directors are for the first time sharing the same vision about our business model and have a common mindset and toolkit to generate new growth in our company.”

VERÓNICA ÁLVAREZ, HR Director, First Stop/ Bridgestone

“BBVA is arguably one of the most innovative banks worldwide. During my tenure as CEO of BBVA Solutions, we turned to Think Creative for help in internally developing new business models for support services to our corporate clients. Think Creative’s work exceeded our expectations.”

XAVI VILA, former CEO, BBVA Solutions

OUR CLIENTS

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CASE STUDIES

SANTANDER:

A NEW WAY TO INVEST IN REAL ESTATE

Santander wanted to create a new, complementary real estate business model for Santander’s private banking for high net worth individuals.

DREAM MOVIE THEATRE:

REIMAGINING THE MOVIE THEATER

Already having a very streamlined operations. Dreams Movie Theater retained Think Creative to help them generate additional revenue.

BBVA:

INSPIRING THE YOUTH TO BANK

Arguably one of the most innovative Banks in the world, BBVA wanted to appeal more to millennials by offering them the banking services they were looking forward to having.

ALCAMPO:

INTRAPRENEURSHIP DRIVEN GROWTH

Leveraging the insight and creativity of 15,000 employees to develop new growth initiatives.

BRIDGESTONE:

CUSTOMIZED TIRE AND CAR SERVICE EXPERIENCE

Bringing the top executives together to enhance their automotive service product line with creative add-ons.

ROBIN HOOD:

Increasing Non-Profit Earned Revenue

By proving our tools and expertise to Robin Hood-supported non-profits, we helped them generate new growth engines to increase Earned Revenue.

RED LION:

CUSTOMER CENTRIC DESIGN GUIDELINES

Learning from customers’ buying pattern to revamp packaging across the board.

ORACEUTICAL:

BRAND DEVELOPMENT

From QVC to brick and mortar, without creating any distortion in their sales channel.

RAVENTOS:

GO-TO MARKET STRATEGY

Selling a unique product to a newly identified market niche through new channels to achieve a competitive advantage  in the major  leagues for sparkling wine.

OUR CLIENTS

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THE BRIEF

We were retained to create a new, complementary real estate business model for Santander’s private banking for high net worth individuals. Conventional real estate investment funds pool money from investors for unspecified projects; Santander wanted to create a per project vehicle, in which participants would have the opportunity to invest in pre-established projects.

THE OUTCOME

Think Creative created and delivered a new business based in a customized residential offering for niche markets, and then actively secured 40 million dollars in new investments for it.

INDUSTRY

Financial Services and Insurance

CLIENT

Santander Private Banking

PROJECT TYPE

New products and services

TARGET MARKET

High net worth individuals

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1

IDENTIFY CAPABILITIES

We begin by surveying our client’s Core Capabilities and Resources (CCR). From here, we can begin to identify where clients’ assets are being underutilized, and how they can best be leveraged.

 

2

DEVELOP CUSTOMER INSIGHT

Through proprietary consumer insight and market intelligence tools, we’re able to understand deep-seated consumer needs and desires, sometimes even better than the consumers can articulate themselves. Our research capabilities include:

  • Market research
  • Customer insight development and segmentation
  • Industry foresight
  • Industry benchmarking
  • Brand positioning

3

GENERATE GROWTH ENGINE

Once we have identified a growth opportunity,  we set about designing and prototyping the new product, service or brand extension. Our capabilities to this regard include: 

  • Value proposition design
  • Product & service ideation & design
  • Prototyping, market testing & experimentation
  • Go-to-market strategy
  • Brand essence & architecture
  • Brand identity systems

4

TEST ASSUMPTIONS

We are happy to help our clients tap into new growth opportunities but we can also   transfer our innovation skills,  create processes tailored to our client’s organizational structure and mentor de innovation process and rollout. Our team is capable of:

  • Implementation of methodologies & processes
  • Facilitation & mentoring
  • Training

5

FORMULATE ROAD MAP AND EXECUTE

Once a direction is chosen, we establish the path forward, developing a final project brief that establishes timelines, roles and responsibilities, and projected results. We can be involved in implementation as much as our client wants us to.

 

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NEW YORK

285 West Broadway, #650
New York, NY 10013
212 738 9229

JOIN US

We are hiring!
CONTACT US

MADRID

Juan Hurtado de Mendoza 5, 7ª
28036 Madrid, Spain
+34 913 53 24 05

Get in Touch

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RESEARCH AND ANALYSIS

  • Quantitative and qualitative research
  • Customer insight development
  • Advanced customer segmentation
  • Industry foresight
  • Benchmarking
  • Financial analysis
  • Price distribution
  • Brand positioning

IDEATION AND DESIGN

  • Value propostion
  • Product & service design
  • Customer relationship models
  • Pricing mechanisms
  • Go-to-market strategies
  • Brand essence and architecture
  • Brand design and brand identity systems
  • Packaging design

EXPERIMENTATION, TESTING AND ROLLOUT

  • Product and service prototyping and digitization
  • Conceptual experiments
  • A/B testing
  • Pre sales and mock sales
  • Pilots
  • Project management
  • Interim management

KNOWLEDGE TRANSFER

  • Innovation methodologies and processes
  • Training
  • Mentoring
  • Advisory board

INDUSTRIES

Our methodology lends itself to companies and organizations large and small, in virtually any industry.

RETAIL

From designing new retail formats to creating new products and service lines in industries as different as supermarkets, automobile parts, and cleaning services.

FINANCIAL SERVICES & INSURANCE

Working for global banks and local microfinance institutions, the goal has been to create new financial services and leverage underserved markets segments.

GOVERNMENT & INSTITUTIONS

Helping governments to help small companies grow, as well as helping associations to help its members.

HEALTH & BEAUTY

We’ve helped household names, startups, and middle-market brands to learn more about their consumers’ needs and wants, complementing their proprietary cosmetic and personal care formulations with equally individual, exciting packaging design.

MEDIA & ENTERTAINMENT

Venturing beyond the core business, and leveraging the existing infrastructure, to satisfy new “jobs to be done” for existing or potential customer segments.

INDUSTRIAL

From commodities to high-tech industrial, our approach to product and business model innovation is powerful in almost any circumstance.

LIFE STYLE & APPAREAL

When we realized that our clients’ 40 y.o. Just Divorced Without Kids male customers had a similar purchase pattern to that of 25 y.o singles, it was a game changer.

PROFESSIONAL SERVICES

From advertising agencies to architecture firms to law offices, our wide range of service innovation skills have helped businesses grow.

UTILITIES, OIL & GAS

We’ve conceived highly profitable business models to take advantage of a temporary opportunity, but also worked to make their long-term innovation strategy more actionable and customer focused.

FOOD & BEVERAGES

We may know nothing about how to make the product itself, but we’re very good at understanding what customers want and how to deliver it.

CONSUMER ELECTRONICS

We’ve answered questions such as what new features should the product have? How do we adapt a technology to a different market segment? And many others…

PRIVATE CAPITAL

Family offices and Private Equity firms are very good at building an investment portfolio. We help them get the most out of it by making their companies grow.

REAL ESTATE

A highly commoditized sector with significant room for innovation, we’ve profitably disrupted both the investment and retail models.

IT

Have an original idea and amazing technology, but no business model? Don’t worry, we’ve filled in the blanks for startups and stablished firms alike.

SECURITY

An industry demanding state-of-the-art technology and human-intensive service delivery, we combine both to deliver actionable service innovation.

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Hello, we’re Think Creative, a multidisciplinary business accelerator. We create strategic product, service, and brand extensions to sustainably increase top-line growth. By combining proven consultancy expertise with award-winning product and service design, we develop and quantify tangible growth revenue campaigns, set a realistic roadmap for implementation, and then execute. Since 2002, we have assisted a global variety of private companies, nonprofits, government institutions, family offices, and private equity firms.

TEAM MEMBERS WITH:

20+ YEARS EXPERIENCE
48%
A BUSINESS RELATED BACKGROUND
63%
A DESIGN BACKGROUND
52%

TEAM

From former deans of business schools to serial entrepreneurs to industrial designers, our eclectic, veteran, and talented team was carefully built to help any business grow.

FERMIN EZQUER-MATALLANA

Before founding Think Creative in 2002, he served as Associate Dean at Universidad Francisco de Vitoria. Since then he has guest-lectured at Lehigh University, NYU, and the Lacocca Institute. He has authored two business books: Big 2 Small and The Creative Firm. He completed post-graduate work at IESE Business School and Stanford University School of Business. He is in the Advisory Board of the Mexican Observatory for Entrepreneurship.

FERMIN EZQUER-MATALLANA

Managing Partner

enjoys spending time with his kids and his wine

GABRIEL ALVAREZ-JACOBO

An innovation-focused serial entrepreneur, Gabriel has launched four groundbreaking startups and co-developed over a dozen others. With a bottom-line philosophy toward design and a design-oriented strategy toward growth, Gabriel places innovation at the heart of every project he leads. Gabriel works with industry leaders in beauty care, fashion, food and beverage, and consumer technology, where he specializes in cultivating value driven breakthrough products and brands. He graduated from NYU’s Stern School of Business.

JOSÉ MANUEL CASTELLANO

JOSÉ MANUEL CASTELLANO

Spain Managing Partner

has the solution before knowing the problem

Before joining Think Creative, José Manuel was Director of Corporate Innovation in New Business Models with BBVA bank. He is also an expert in valuation of disruptive business models and presides over the Commission of Analysts and Business Valuators of the National Financial Analysts Institute of Spain. He looks after all our operations in Spain.

ERNESTO GARCIA

ERNESTO GARCIA

Mexico Country Manager

always trying to see with new eyes

A graduate from the Fuqua School of Business (Duke University), Ernesto leads all projects in Mexico and provides significant experience in consulting and market research. He launched two successful ventures in the fields of education and IT consulting.

GABRIEL ALVAREZ-JACOBO

Chief Innovator

has the imagination of 1,000 people

LESLIE BROWN
With over 15 years of experience working with nonprofits, Leslie has consulted with the Mid-Hudson Children’s Museum, Dyson Foundation, Northern Manhattan Perinatal Partnership, and New York Presbyterian Hospital among others. She holds an MBA from the University of Chicago, Booth Graduate School of Business, and a MPH from the University of Illinois, School of Public Health.

 

LESLIE BROWN

Nonprofit Practice Principal

makes documentaries during her free time

CJ Walter-Hague

CJ brings to the table 10+ years of marketing sales and business development experience. CJ was the Chief Solutions Architect at one of the leading digital marketing agencies in the country. He had the opportunity to devise creative brand strategies for innovative startups and companies such as Samsung, Audi, Sony, REI, and Planet Fitness.

CJ Walter-Hague

Head of Business Intelligence

can bench press 2,000 pounds

Kiera Layne
Originally from Long Island, Kiera moved to NYC in the Fall of 2014 for college at Pace University. She’s currently in her junior year studying entrepreneurship-management with a minor in Biology. She enjoys anything vegan and holistic and hopes to one day run her own nutrition consulting business. Trained in sales and research, she hopes to further develop these skills while helping other businesses.

Kiera Layne

Consultant

super cool vegan

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