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A NEW WAY TO INVEST IN REAL ESTATE

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Santander

THE BRIEF

We were retained to create a new, complementary real estate business model for Santander’s private banking for high net worth individuals. Conventional real estate investment funds pool money from investors for unspecified projects; Santander wanted to create a per project vehicle, in which participants would have the opportunity to invest in pre-established projects.

THE OUTCOME

Think Creative created and delivered a new business based in a customized residential offering for niche markets, and then actively secured 40 million dollars in new investments for it.

INDUSTRY

Financial Services and Insurance

CLIENT

Santander Private Banking

PROJECT TYPE

New products and services

TARGET MARKET

High net worth individuals

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