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REIMAGINING THE MOVIE THEATER

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“Think Creative opened our eyes to utilization of our facility for other purposes to increase revenue and facility use with minimal staff need.”

ANTONIO ARENAS
Executive Officer of DREAMS MOVIE THEATER

THE BRIEF

Already having a very streamlined operation, Dreams Movie Theater retained Think Creative to help them generate additional revenue.

THE OUTCOME

Think Creative recommended a daytime service offering that could leverage the theater’s off-hours. The service ultimately decided upon was a foreign language video training support center for bilingual schools. The new business unit was launched in May 2013, with the first clients arriving within weeks. Sunk costs in the new venture were close to zero, and operational margins were extremely high.

INDUSTRY

Media and Entertainment

CLIENT

Dreams Movie Theater

PROJECT TYPE

Brand Extension

TARGET MARKET

Elementary and Middle Schools

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