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WE THINK INSIDE, OUTSIDE, AND IN BETWEEN THE BOXES

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Hello, we’re Think Creative, a multidisciplinary business accelerator. We create strategic product, service, and brand extensions to sustainably increase top-line growth. By combining proven consultancy expertise with award-winning product and service design, we develop and quantify tangible growth revenue campaigns, set a realistic roadmap for implementation, and then execute. Since 2002, we have assisted a global variety of private companies, nonprofits, government institutions, family offices, and private equity firms.

TEAM MEMBERS WITH:

20+ YEARS EXPERIENCE 42%

A BUSINESS RELATED BACKGROUND 63%

A DESIGN OR IT BACKGROUND 37%

ENTREPRENEURIAL EXPERIENCE 41%

A HEIGHT ABOVE 6FT 44%

37

PERMANENT TEAM MEMBERS

100+

ASSOCIATE FREELANCE CONSULTANTS

9000+

POST-IT NOTES USED

365+

CUSTOMER INSIGHT DEVELOPMENT WORKSHOPS

TEAM

From former deans of business schools to serial entrepreneurs to industrial designers, our eclectic, veteran, and talented team was carefully built to help any business grow.

FERMIN EZQUER-MATALLANA

Before founding Think Creative in 2002, he served as Associate Dean at Universidad Francisco de Vitoria. Since then he has guest-lectured at Lehigh University, NYU, and the Lacocca Institute. He has authored two business books: Big 2 Small and The Creative Firm. He completed post-graduate work at IESE Business School and Stanford University School of Business. He is in the Advisory Board of the Mexican Observatory for Entrepreneurship.

FERMIN EZQUER-MATALLANA

Managing Partner

enjoys spending time with his kids and his wine

GABRIEL ALVAREZ-JACOBO

An innovation-focused serial entrepreneur, Gabriel has launched four groundbreaking startups and co-developed over a dozen others. With a bottom-line philosophy toward design and a design-oriented strategy toward growth, Gabriel places innovation at the heart of every project he leads. Gabriel works with industry leaders in beauty care, fashion, food and beverage, and consumer technology, where he specializes in cultivating value driven breakthrough products and brands. He graduated from NYU’s Stern School of Business.

GABRIEL ALVAREZ-JACOBO

Chief Innovator

has the imagination of 1,000 people

JOSÉ MANUEL CASTELLANO

Before joining Think Creative, José Manuel was Director of Corporate Innovation in New Business Models with BBVA bank. He is also an expert in valuation of disruptive business models and presides over the Commission of Analysts and Business Valuators of the National Financial Analysts Institute of Spain. He looks after all our operations in Spain.

JOSÉ MANUEL CASTELLANO

Spain Managing Partner

has the solution before knowing the problem

ERNESTO GARCIA

A graduate from the Fuqua School of Business (Duke University), Ernesto leads all projects in Mexico and provides significant experience in consulting and market research. He launched two successful ventures in the fields of education and IT consulting.

ERNESTO GARCIA

Mexico Country Manager

always trying to see with new eyes

LESLIE BROWN
With over 15 years of experience working with nonprofits, Leslie has consulted with the Mid-Hudson Children’s Museum, Dyson Foundation, Northern Manhattan Perinatal Partnership, and New York Presbyterian Hospital among others. She holds an MBA from the University of Chicago, Booth Graduate School of Business, and a MPH from the University of Illinois, School of Public Health.

 

LESLIE BROWN

Nonprofit Practice Principal

makes documentaries during her free time

CJ Walter-Hague

CJ brings to the table 10+ years of marketing sales and business development experience. CJ was the Chief Solutions Architect at one of the leading digital marketing agencies in the country. He had the opportunity to devise creative brand strategies for innovative startups and companies such as Samsung, Audi, Sony, REI, and Planet Fitness.

CJ Walter-Hague

Head of Business Intelligence

can bench press 2,000 pounds

James McArdle

James has built DTC and B2B revenue for global brands including Tumi, Crabtree & Evelyn, L’Occitane and Bulova. He passionately believes in creating sustainable brand equity. James holds a Political Science degree from Queen’s University of Belfast, Ireland and an MBA from Cardiff University, Wales.

James McArdle

Managing Director

TATE SHERMAN

Having received his Bachelors and Master’s degrees from Brandeis and Columbia University, respectively, Tate leads our team in charge of transforming new business models into powerful brands.

TATE SHERMAN

Insight development Principal

loves cats

MING LEE

Before joining Imagemme, Ming worked for high-profile companies including Google, Fresh, and Saks off 5th, providing environmental graphic design, print design, branding, packaging, and digital design. Her work has been recognized by several international awards, including the Adobe Design Achievement Awards, and been featured in design destinations such as The Dieline, Packaging Inspiration, and 36daysoftye. Ming completed her Master’s degree in communication design at Pratt Institute.

MING LEE

Design Principal

loves dogs

SALVATORE SALPIETRO

A coder and technology geek, Salvatore’s team developed our Real Time Insight Tool and is behind every project with a digital or online twist. He graduated from NYU and The American University of Rome.

SALVATORE SALPIETRO

Digital Models Principal

loves doing his own thing

LIAM POWELL

Liam studied English and Philosophy at Boston College, and later attended Columbia University, where he earned a Master’s Degree in Fine Arts for Creative Writing. His team specializes in prototyping services through storyboards, customer journeys, and the like.

LIAM POWELL

Product Innovation Principal

loves Star Wars and his beard

Kiera Layne

Originally from Long Island, Kiera moved to NYC in the Fall of 2014 for college at Pace University. She’s currently in her junior year studying entrepreneurship-management with a minor in Biology. She enjoys anything vegan and holistic and hopes to one day run her own nutrition consulting business. Trained in sales and research, she hopes to further develop these skills while helping other businesses.

Kiera Layne

Consultant

super cool vegan

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