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OUR EXPERTISE

Great ideas are great, but tangible results are better. We provide both. Kinetic Consulting transforms the potential energy – the potential results – of conventional consulting engagements into actionable campaigns toward growth. At Think Creative, we have too many areas of expertise to count. Consumer insight gathering, business model innovation, brand evolution and revolution, custom service design, industrial design, the list goes on… All these specialties, however, amount to one thing: helping businesses grow. By combining proven consultancy expertise with award winning product and service design, we create strategic product, service, and brand extensions to sustainably increase top-line growth.

GROWTH OPPORTUNITY DETECTION

First we employ unique consumer insight strategies to gather an in-depth understanding of their needs and desires. Next, we analyze the market’s ability to satisfy those demands (including our clients’). From there, we identify attractive market gaps prime for capitalization.

NEW PRODUCTS AND SERVICES

Once a market gap has been identified, we begin the ideation process. We explore every option, from adding features to your current products and services to expanding your portfolio with new ones. With a growth direction chosen, our creative and design teams creates the product or service, while our market and finance teams check its economic feasibility.

BRAND EXTENSIONS

Sometimes new revenue opportunities lie in market categories adjacent to your core business. We help you seize them, generating a business model that is not only profitable but that your company is prepared to execute.

INNOVATION SEEDING

You don’t want to hire consultants every time you want to update your products and services. We can help you keep this work in-house by transferring our innovation skills to your team, and then creating processes tailored to your organizational structure.

OUR WORK

SANTANDER:

A NEW WAY TO INVEST IN
REAL ESTATE

Santander wanted to create a new, contemporary real estate business model for their private banking for high net worth individuals.

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ROBIN HOOD

Increasing Non-Profit
Earned Revenue

By proving our tools and expertise to Robin Hood-supported non-profits, we helped them generate new growth engines to increase Earned Revenue.

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DREAMS MOVIE THEATER:

REIMAGINING THE MOVIE THEATER

Already having a very streamlined operations. Dreams Movie Theater retained Think Creative to help them generate additional revenue.

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2002

Company Was Founded

14

Countries We've Worked In

200+

Finished Projects

3

International Offices

900+

Million Dollars in New Revenue

PROJECTS WE HAVE WORKED ON

Our client list varies in many ways, however they all share the same open-mindedness toward innovative growth.

SEE ALL INDUSTRIES

Nokia: Most handheld devices are sold at carrier stores where the manufacturer has little selling power. To overcome this we conducted on-site research to improve the existing customer segmentation and then created customized value propositions for each segment.

Carrefour/Mapfre: How do you sell insurance along with produce, household supplies, and apparel? By understanding how customers shop and challenging conventional retail mantras to develop a unique retail model.

Pressto: As a commoditized service, a dry-cleaners needs a unique value proposition to grow significantly. We helped Pressto identify an underserved market segment, and created a portfolio of services and technology tools designed specifically for it.

Gentera: A banking, insurance, and payment solutions group, we helped Gentera implement a customer insight development engine to assist the company in creating strategic new services.

Oraceutical: With a strong infomercial presence, Oraceutical sought to expand to brick-and-mortar retail without alienating the existing TV audience and partners. To achieve this, we strengthened the selling proposition based on gathered consumer insight, and then articulated this new positioning through a comprehensive rebranding campaign.

Eolo: A popular beverage in Europe, fermented cider must be poured from a particular angle and height to ensure the adequate aeration. Our client created its own device to simplify this process, which we reinvented both aesthetically and technologically.

USW (Ultimate Sparkling Wine): What goes into a $600 bottle of wine? Either a lot of marketing or a truly unique product. To this end, we are working with a renowned winemaker to  create the most unique sparkling wine in the world.

Accion: Nonprofits are under consistent pressure to increase earned revenue to pay for their operational expenses. After an in-depth analysis of Accion’s loan process, we developed a pipeline of new products and helped implement the lowest-hanging fruit.

 

PRACTICES

We adapt our services in terms of scope, approach, and delivery method to the specific needs of each client.This has given birth to five practices, each of them led by professionals with extensive experience in the field.

CORPORATIONS


SMALL BUSINESS & START-UPS


PRIVATE EQUITY & FAMILIES


FOUNDATION & NON-PROFITS


GOVERNMENT & INSTITUTIONS


WE GO BEYOND PROVIDING ATTRACTIVE CONCEPTS

After developing and qualifying tangible recommendations, we set a realistic road map for implementation, and then execute.

OUR APPROACH
grafica

WHAT PEOPLE SAY ABOUT US

“With Think Creative’s tools, we reshaped our business model to serve other heavy industry companies…This innovation in our company business model resulted in pathways to new industry, new markets, and new revenue generation. The return on our investment has been eye-opening, exponential, high-dollar growth.”

IVAN BAILLAC, Deputy Managing Director and Head of Business Development, Heavy Movement

“Think Creative opened our eyes to utilization of our facility for other purposes to increase revenue and facility use with minimal staff need. Today, only three months into implementation, we have two contracts with bilingual schools for educational sessions that combine our core competency of showing films with bilingual and social media training for students.”

ANTONIO ARENAS, Executive Officer, Dreams Movie Theater

“At First Stop / Bridgestone, to stay on the front of what is most meaningful to our clients, we have worked with Think Creative to train our top executives in Business Model improvement, reinvention and innovation. Thanks to Think Creative, our directors are for the first time sharing the same vision about our business model and have a common mindset and toolkit to generate new growth in our company.”

VERÓNICA ÁLVAREZ, HR Director, First Stop/ Bridgestone

“BBVA is arguably one of the most innovative banks worldwide. During my tenure as CEO of BBVA Solutions, we turned to Think Creative for help in internally developing new business models for support services to our corporate clients. Think Creative’s work exceeded our expectations.”

XAVI VILA, former CEO, BBVA Solutions

OUR CLIENTS