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How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads

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Source: adweek.com // Author: Robert Klara

A recurring theme with so many companies is the switch to a more technology-based product; or at least one that can somehow keep up with the latest technologies. Crayola, everyone’s favorite childhood art tool, has been staying true to their roots while also appealing to the kids today.  If your brand feels outdated, always look for ways to stay true to the roots of your business while also serving the needs of today.

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