With the recent influx in communication technology it only seems fitting that brands are having to constantly rebrand and reinvent their image. Skype has had the reputation of being the #1 way of communicating with friends, family, and coworkers. Since new forms of communication have popped up (Facetime, WhatsApp,etc.), Skype had to decide how they were going to rebrand themselves. Here at Think Creative USA we also try to help brands with this very dilemma. In a world that changes by the second, having a team to help you change with it is of utmost importance.