At this year’s interpack, Constantia Flexibles will demonstrate how current megatrends are affecting the development of packaging solutions. The world’s leading packaging trade fair will be held from May 4 – 10, 2017 in Dusseldorf, Germany.
“Urbanization, sustainability, changing demographics, brand protection, responsibility and globalization – those are the six megatrends that Constantia Flexibles will be focusing on at Interpack this year,” explains Alexander Baumgartner, CEO of Constantia Flexibles. “Guided by our ‘people, passion, packaging’ philosophy, our employees develop and produce flexible packaging solutions designed to meet the changing demands placed on products and the evolving needs of our customers and end users. In other words, we’re actively adapting to the current trends.”
Constantia Flexibles’ solutions for the world of tomorrow
By 2050, it is estimated that around 70% of the world’s population will live in cities. City dwellers are more likely to buy convenience products from supermarkets and don’t have a lot of space to store their purchases. As a result, packaging solutions that don’t take up much space and can be easily transported are becoming more and more important. For example, there is increasing demand for on-the-go formats such as spout pouches for drinking yoghurts, which are convenient for single usage and provide excellent protection against moisture, oxygen and light.
In today’s globalized world, it’s possible for companies to sell their products just about anywhere. This has led to ever-greater competition between multinational brands. Packaging plays a key role in the consumer’s decision to purchase one brand over another. Consequently, packaging solutions must not only have a high quality and be convenient, but also effectively communicate the brand message and differentiate the product from the competition. Coca-Cola’s ‘Christmas Bow’ label is a good example of a successful packaging solution. Consumers could transform the special edition label into a festive bow, giving the Coca-Cola brand a unique selling point.
Demographic change will continue to be a megatrend over the coming decades. Aging populations are becoming more prevalent, particularly in industrialized Western countries, with an increasing number of people over the age of 50. Meeting the needs of older generations is therefore another key aspect that Constantia Flexibles takes into consideration when developing its packaging solutions. One such solution is Spear Seal®,…